Rain on

The Allegri story has now taken on the aura of legend - forty years of research, sartorial skills and collaborations with figures who have shaped modern fashion. This all-Italian tradition, deep and sincere, was born in the town of Vinci and grew to be an internationally-known phenomenon. Its collections evoke autumn and winter rain, inspiring intimacy and a desire for truth, emotion and shelter. Rain is expressed as a moment for inner enjoyment, an experience that creates both happiness and nostalgia. Rejecting the restrictions of passing fashions, the film "Rain on" transports us on a story full of truth, just like the Allegri brand itself.

Vittorio Bongiorno, a director and scriptwriter of movie shorts, describes the love between two spirits linked by a passion for art as a form of intellectual enlightenment. No need for words, just sensations and profound, instinctive truth. The photography is deliberately "dirty", because the eye perceives before the brain and fills it, making explanations and tired rationalisation unnecessary. The original music is by the British composer Stephen Ridley. His passion inspires a strong, emotive emotion in the listener, who is drawn in to the story as this intimate moment between the two characters unfolds, wrapped in a dream-like, magical atmosphere. The spell woven by the night, music and rain turns this tale into legend.

With this film Allegri communicates its passion for the brand's history. This sincere, truthful heritage is deeply rooted in Vinci, the city of Leonard's birth, and in the work of those stylists who have lent their genius to the brand, from Armani, Romeo Gigli, Marithè Francois Girbaud and Martin Margiela to Viktor&Rolf - the people who have made the Allegri raincoat such a unique, peerless icon.