In 1954 the brothers Allegro and Renato Allegri decided to diversify their investments and combined pasta making with clothing manufacture, going into business together with a firm in Empoli, Macri.

The Allegri brothers decided to develop the clothing manufacturing business by also involving their children: Allegro's Augusto and Dianora and Renato's son Pietro. In 1962 Finest were set up, a firm with between 15 and 20 employees located in Piazza San Rocco in Empoli which produced raincoats for wholesale channel. The Allegri cousins decided to aim higher at the fashion target and major changes were made before and after 1970.

They went to Paris, dreaming of adding know-how to their products, obtained information, took part in the presentations of the new looks, gained ideas and updated the models, working with quality pattern makers and leaving other producers in Empoli behind forever. In 1971, in line with the change in corporate strategy to "do fashion" and with the corporate/brand concept, Allegri S.p.A. was founded, located in Vinci in Via Oberdan.