"Aaron Young by Peter Lindbergh": The new ZILLI campaign
The fruit of a hitherto unknown artistic approach, the new ZILLI campaign introduces "Aaron Young by Peter Lindbergh". Caught on film by one of the leading fashion photographers of all time, the iconic jacket from the house of Lyon is modeled by the young prodigy of the New York art scene. The aesthetic excellence inherent in fashion photography steps into the world of modern art for a study on varying levels, like the details on a ZILLI jacket which progressively come to light.
The campaign brings together this century's leading portrait photographer, Peter Lindbergh, and the darling of the Big Apple art scene, Aaron Young. The two men chosen by ZILLI for their freedom in creativity enjoyed a moment of complicity. It was in a classic Parisian apartment that Peter Lindbergh, Aaron Yong and ZILLI came together to breathe life into this new style of campaign, under the artistic direction of Magnus Naddermier.
The spirit of Saint Germain that marks this Fall-Winter 2013-14 collection suits the Rimbaldian look of Aaron Young: straight into the lens, the artist wearing a black jacket, magnetized. Accustomed to boldness, Zilli confirms its natural trailblazing tendency: Aaron Young by Peter Lindbergh marks the beginning of a new era, to be continued with the creation of a jacket for ZILLI by Aaron Young.