Christian von Daniels
Owner & CEO

Christian von Daniels, a textile manufacturer, acquired the company, in 2002, including throught a rejuvenation of the brand and a quality campaign, he brought the company to profitability. As a passionate shirt manufacturer, he set himself the goal to further increase the exclusivity of the van Laack brand. Christian von Daniels continued the brand’s success story with the implementation of the van Laack partner concept. For von Daniels, product showcasing took the centre stage in van Laack’s new image.