1990
Steve Madden began his eponymous footwear company with $1,100.

1991
Steve Madden introduced the chunky platform shoe which redefined the category and propelled the company into an overnight sensation.

1993
The first boutique opened in Soho.

1995
The company hit sales of $38.7 million.

1996
Steve Madden printed his first ad.

1997
Iconic Big Head Girl ad broke.

2000
Steve Madden hit $205 million in sales and opened his 50th store.

2001
Steve Madden Men's collection was launched in this year. This year, the label was named "Company of the Year" by Footwear News.

2002
Piper Jaffrey named Steve Madden 2nd most preferred footwear brand behind Nike amongst teenagers nationally. Madden remained the second most preferred brand by teens through 2009.

2003
The new ad campaign was released. STEVEN by Steve Madden was also launched.

2005
Steve Madden went global! Steve Madden opened his 100th store in the US. Madden Girl was launched. In 2006 sales increased to $475.2 million.

2006
The label was named "Company of the Year" by Footwear News. Steve Madden began designing handbags and belts for Betsey Johnson.

2007
Steve Madden was 5th most sought-after brand on the web behind Nike, Vans, Ugg and Adidas.

2008
Steve launched Steve Madden Music with a debut performance at the Ludlow store featuring then unknown Katy Perry. Shwayze performed at the Ludlow store. Flagships opened in Hong Kong, Beijing, and Dubai. All American Rejects partnered with Steve Madden Music. Jazmine Sullivan also performed at the Ludlow store.

2009
K'NAAN and Chester French performed at the Ludlow store. Lady Gaga partnered with Steve Madden Music. Steve began designing Elizabeth and James footwear with Ashley and Mary-Kate Olsen. His brand was again named as "Company of the Year" for 2009 by Footwear News. Company also reported record earnings of $500 million.

2010
Steve Madden launched a new ready-to-wear collection. Steve Madden entered joint venture with high end sneaker brand UES. Steve Madden also acquired handbag company Big Buddha and launched Big Buddha footwear. Steve Madden was named Brand of the Year at the American Image Awards. Steve Madden acquired Betsey Johnson. Steve Madden brought back Big Head girls to celebrate 20 years of success. Second boutique opened in Soho, marking the company's 185th store worldwide.