The opening of the flagship store, on Brook Street, marked the elevation of the Spencer Hart world. In the new Spencer Hart 'Palm Springs' collection, casual staples are re-examined with luxury takes on outerwear, polo shirts and chinos that are given the strict colour, cut and fabric select. The brand presents a smart vocabulary of cool dressing: pared down, clever and wearable tailoring, with the additional items a man needs to look sharp with a subtle edge.

The new flagship store, a former bank on Mayfair’s Brook Street, reflects founder Nick Hart's vision and iconic references of a modern utopia influenced by the likes of Neutra, Sinatra, Warhol and Kerouac, into a fresh and modern retail world for men.