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1. REPLAY :

The origins of the name "REPLAY" are closely linked to the brand's mission and to the man who conceived it in 1978. During the World Cup in Argentina, Claudio Buziol saw the word "re-play" flash on the screen for the first time and decided that it would be a perfect name for a clothing line which alluded to the world of vintage by reinterpreting clothing from the past in a contemporary way. That was how the denim and smart casual wear which now accounts for around 85% of the Group's production came into being. A leader in the world of denim, Replay aims its total look at consumers who are looking for quality products and are able to recognize the authenticity of garments which owes itself to painstaking research into materials, textile production and washes. The collections consist of around 1,000 items each season divided into over 15 categories. Distribution is mainly through medium-high end specialized jeans stores, flagship stores and department stores.

2. Replay MAESTRO

The Replay MAESTRO line is the collection's tour de force and inspired by a wish to devote a special part of the product to the 'maestro' and founder of Fashion Box, Claudio Buziol.

3. Replay & Sons

Created in 1991 and based on the idea of extending the Replay adult line heritage to children, Replay & Sons is aimed at kids between the ages of 2 and 12. Replay & Sons aims to meet the needs of children's clothing using the irony and originality that are a hallmark of the brand.

It offers practical comfort and easy wear while maintaining the same design as the adult range. The ability to transform itself every season by offering a contemporary, lively and imaginative product is another of the line's winning traits and is inspired by curiosity and a constant search for stimulating trends and details. Replay & Sons is distributed through specialized sales outlets, mono-brand stores, selected Replay Stores and department stores.

4. We are Replay

Launched in 2003, We Are Replay is an exclusive collection of high-end jeans wear which is based on the Group's years of experience: the brand resolves to continually reinvent and experiment with the most significant elements of the Replay background - this has given it its name which proudly emphasis's the sense of belonging - in order to create innovative, highly exclusive products. With hand-crafted detail, over-dyeing and experimenting with fabrics, We Are Replay is intended for idealists who seek the originality of unique, sophisticated garments but have the in-depth knowledge of real denim connoisseurs which is needed to appreciate their stylish details. The line is distributed through medium-high end jeans stores, specialist stores, boutiques and department stores.

5. Red Seal and White Seal

Launched in 2010, the RED SEAL and WHITE SEAL brands are both targeted at those who are looking for a super premium dimension with tailored influences and both express very extensive, advanced product research. Apart from this, they represent two different worlds fuelled by a desire to satisfy two spheres, one male and one female, each with their own attitudes and requirements. RED SEAL represents the appeal of modern indigo. It offers vintage clothes reinterpreted in a contemporary way by skillfully using Japanese selvedge denim matched with techno, tailored tops in collaboration with the best Italian laundries; a select number of items incorporates the strong consistency and refined clean lines of Japanese denim. WHITE SEAL offers the appeal of refined garments designed for the wardrobes of international celebrities which are embellished with embroidery and applications from the world of jewellery but also influenced by elements from the tough biker world to create an irresistible contrast.

6. Replay FOOT WEAR

The footwear project began in 2001 with a license granted to Sugi International Limited, one of the major trading companies in Hong Kong, which operates worldwide. In a very short space of time, footwear became an extremely successful business area for the Group, so much so that in 2008, Orient Box Limited was created, a joint venture between Fashion Box SpA and the licensee. It continued to expand and in 2010 reached a record figure of 2.6 million pairs sold worldwide through a Group controlled distribution network and external companies. In 2010, the first "REPLAY shoes & accessories" shop was opened in Antwerp, the first of a expanding network in Europe and Asia. Operational headquarters are in Hong Kong where research and development, marketing and logistics are coordinated. Replay Footwear is now a leading brand in the world of footwear linked to the world of denim and offers collections that range from casual to dressy and city to urban. Its spirit and essence maintain the intrinsic characteristics of the brand that hints at a hand-crafted look that combines real expression and past experience. Through the expertise of the product department, unusual combinations of materials, washes and processes normally used in the clothing industry are applied to each type of shoe; a search for new materials and the use of graphics and logos in the footwear collections are the result of close collaboration between clothes and footwear designers.
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