2007

• PUMA becomes the official supplier of the Moroccan Royal Football Federation .
• PUMA becomes the official supplier of all four Red Bull Motorsport teams: Red Bull Racing, Scuderia Torro Rosso, Red Bull Nascar and Red Bull Air Race.
• PUMA announces that it will enter the Volvo Ocean Race 2008-09 with its own boat. In addition, PUMA will be the official supplier and the official licensee of replica merchandise for the offshore ocean race. The race will begin in October 2008 in Alicante, Spain and will end in June 2009 in St. Petersburg. By joining the race, PUMA enters a new premium category and is the first Sportlifestyle company to participate in a venture of this kind.
• PUMA becomes the official supplier of the Namibian Football Association.
• Mayfair sells its PUMA-stake of 25.14 % to French luxury group PPR for the price of EUR 330 per share. PPR also makes a voluntary public take-over offer for all outstanding shares of 330 EUR. PPR owns a share of 62.1% in PUMA after the takeover offer closes on July 11th.
• PUMA takes back its license in South Korea and serves the market directly through its 100% subsidiary PUMA Korea, effective January 1, 2008.
• PUMA announces the appointment of Melody Harris-Jensbach as Deputy CEO of the PUMA Board of Management as of January 1st 2008.
• François-Henri Pinault, Jean-François Palus and Grégoire Amigues move into the supervisory board. The supervisory board appoints François-Henri Pinault unanimously as its chairman.
• Jochen Zeitz is appointed member of the Board of Directors of Harley Davidson.
• Jochen Zeitz is appointed member of the Executive Committee and non-voting member of the Board of Directors of PPR.
• PUMA enters into a long-term partnership with the global organization Peace One Day.
• Stefano Caroti is appointed as Member of the PUMA Board of Management and takes on the responsibility for the new function of Chief Commercial Officer (CCO) as of August, 2008.
• Reiner Seiz, as Chief Supply Chain Officer (CSO), and Antonio Bertone, as Chief Marketing Officer (CMO), are appointed as Deputy Members of the Board of Management as of January 2008.
• In September PUMA announces the extension of the contract of Jochen Zeitz, Chairman and CEO, ahead of schedule for the following five years until 2012.
• PUMA issues its new Sustainability Report 2005/2006, which was verified and certified by German Technical Service and Assurance Provider TÜV for the first time. PUMA’s Sustainability Report obtained the best GRI application level (A+) – as the first company in the sporting goods industry.
• In November PUMA celebrates the ground-breaking of its new headquarters PUMAVision Headquarters in Herzogenaurach, Germany.
• PUMA announces the set up of the 100% owned subsidiary PUMA SPORTS ROMANIA from January 1st 2008.
• PUMA establishes the 100% owned subsidiary PUMA SPORT HRVATSKA in Zagreb.

2008

• PUMA and the Ghana Football Association (GFA) announce a multi-year extension of their successful partnership through the 2014 FIFA World Cup. Page 10
• As leading supplier of the 2008 Africa Cup, PUMA outfits nine of the 16 teams.
• The Egyptian Football National Team wins the Africa Cup. For the 6th time, a PUMA Team wins the title.
• PUMA and the Football Federation of the Ivory Coast announce the extension of their successful partnership through the 2014 FIFA World Cup.
• PUMA extends the contract with the Swedish Athletic Association until the end of 2012.
• PUMA appoints Hussein Chalayan, global designer, artist and film maker, as the Creative Director for PUMA, responsible for designing, creating and developing the sport fashion collections of the brand. PUMA also acquires a majority stake in Chalayan’s business and brand Hussein Chalayan.
• PUMA and the Swiss Football Association (SFV) announce a multi-year extension of their successful partnership, which was first initiated in 1998, through the 2010 World Cup and beyond the 2012 European Championships.
• Presentation of the new racing boat for the Volvo Ocean Race 2008 – 2009 in Boston Harbor, christened “il Mostro” by actress Salma Hayek.
• PUMA by Mihara Yasuhiro launches its new sport-fashion apparel collection that complements the PUMA by Mihara Yasuhiro footwear.
• PUMA athlete Usain Bolt breaks the world record, when he clocks 9.72 seconds in the 100 meters in New York City on May 31st.
• PUMA sponsors five national teams at the European Football Championship 2008 including the World Champion Italy as well as the host nations Austria and Switzerland.
• The licensing contract for socks and new licensing contract for bodywear with Dobotex is extended.
• PUMA sponsors 16 national teams at the Olympic Games 2008 in Beijing.
• At the Omlympic Games in Beijing, PUMA’s outstanding athlete “Lightning” Bolt sets a new 100 meters world record at 9.69 seconds, smashing his own mark, and sprints 200 meters in a world record time of 19.30 seconds, beating Michael Johnson’s 1996 record by two hundredths of a second. Bolt wins his third gold medal as Jamaica shatters the world record at 4 x 100 meters relay in 37.10 seconds.
• PUMA and Sergio Rossi start to collaborate and launch a capsule collection of women’s footwear during the Milan fashion week.
• PUMA introduces PUMAVision, a concept PUMA intends to guide its work with its three core programs puma.creative, puma.safe and puma.peace. PUMAVision is PUMA’s way of uniting all of its sustainable projects and initiatives as a corporation and giving them a coherent direction.
• PUMA and the global organization Peace One Day celebrate the “International Day of Peace” on September 21st. puma.peace and One Day One Goal facilitate over 400 peace games played in Africa and across the globe.
• PUMA and German premier league football club VfB Stuttgart continue their successful
  partnership by signing a multi-year extension of the agreement until 2015.
• PUMA produces 150,000 pieces using Cotton Made in Africa. By using this high-quality raw material, PUMA supports the Aid by Trade Foundation’s “Cotton Made in Africa” initiative which helps improving living conditions of African cotton farmers.
• PUMA introduces Fair Trade certified footballs to endorse a campaign focusing on the prevention of juvenile delinquency in South Africa.
• The launch of puma.creative Mobility Award program sends over 220 artists and art professionals to important African cultural events.
• PUMA and the Egyptian Football Association announce a multi-year extension of their successful partnership beyond the 2014 FIFA World Cup in Brazil.

2009

• PUMA becomes majority shareholder of its Dutch licensee Dobotex as of January 1.
• PUMA acquires 100 percent of the Corporate Merchandising firm Brandon Company AB as of January 1.
• PUMA introduces a restructuring program in light of the difficult market conditions in order to secure longterm and profitable growth. The restructuring measures include the optimization of the retail portfolio, the global organizational structure as well as operational processes.
• puma.creative launches a social network for African artists, Creative African Network: www.creativeafricanetwork.com
• PUMA supports the environmental movie “HOME”. The movie is released worldwide on June 5th — the World Environment Day. Through the PUMAVision category puma.creative PUMA endorses showings of the movie in cultural institutions in Africa and beyond.
• PUMA extends its range of sustainable products and launches African-themed fashion collections, featuring apparel made of Cotton Made in Africa.
• PUMA’s sailing yacht “il mostro” and the PUMA Ocean Racing Crew finish their maiden Volvo Ocean Race, “the Everest of Sailing”, in second place on 27 June in St. Petersburg, Russia.
• PUMA supports the “Meat Free Monday” campaign launched by Sir Paul McCartney and his daughters Stella and Mary. By cutting out meat consumption on Mondays, this campaign works towards minimizing global greenhouse gas emissions through reducing methane that is released by cattle.
• Klaus Bauer is appointed as Member of the Board of Management, effective August 1, 2009, and assumes the newly created position of Chief Operating Officer (COO). At the same time, Chief Financial Officer (CFO) Dieter Bock resigns from the Board due to his personal life planning.
• Together with the Global Reporting Initiative (GRI) PUMA takes part in a pilot project to support
  sustainability reporting of five of its suppliers.
• PUMA Athlete and three-time Jamaican Olympic gold medallist Usain ‘Lightning’ Bolt delivers a
  stunning first place finish in the 100m and 200m at the IAAF World Championship in Berlin. He
  shatters his own world records in the 100m race when he clocks the fastest time ever recorded for that distance in just 9.58 seconds, and in the 200m with an astonishing 19.19 seconds finish.
• PUMA publishes its fifth sustainability report. (http://safe.puma.com/us/en)
  On Peace Day– 21 September – PUMA shakes hands with its competitor adidas for the first time after 60 years in support of the peace initiative Peace One Day. As a sign of amicable cooperation, employees of both companies play football together. The joint initiative generates an unprecedented media coverage worldwide and raises awareness for Peace One Day around the world.
• PUMA and Peace One Day host “One Day One Goal” football matches in all 192 UN member states, including 52 countries in Africa.
• PUMA and French mobile communications company SAGEM Wireless sign a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010.
• PUMA partners with Africa Express and awards 125 African musicians with Mobility Awards to participate in a concert in Paris, France.
• PUMA endorses the campaign “Seal the Deal!” led by the United Nations. This campaign aims at strengthening political will and public support for reaching a comprehensive global climate agreement at the Climate Change Conference in Copenhagen, Denmark.
• PUMA opens its new cutting-edge Development Center in Vietnam – representing a milestone in the Sportlifestyle and sporting goods industry. The whole complex is the new home for footwear and apparel prototype and sample suppliers.
• PUMA launches the v1.10 product line inspired by African football. It is supported by the Love = Football campaign set in Africa and features African football stars such as Samuel Eto'o, Emmanuel Eboué, John Mensah and Chinedou Obasi.
• PUMA is the first Sportlifestyle Company to join the Climate Neutral Network of the United Nations Environment Programme. The cooperation underlines PUMA’s efforts to further reduce its CO2 emission.

2010

• PUMA and the United Nations Environment Programme (UNEP) enter into a strategic partnership to support biodiversity worldwide and specific initiatives in Africa. The key fundraising lever is the revolutionary new Africa Unity Kit - the world’s first ‘continental football kit’ designed to be worn by all African football national teams that are sponsored by PUMA.
• PUMA team Egypt wins the African Cup of Nations for the third successive time and seventh time overall.
• PUMA’s Creative Director Hussein Chalayan acquires PUMA’s stake in the Fashion Company Chalayan LLP.
• PUMA acquires equipment brand Cobra Golf and reinforces the commitment to its sports
  performance business by strengthening PUMA’s growing Golf category. Through the acquisition, PUMA is now able to offer full golf ranging, including footwear, apparel, accessories and clubs.
• PUMA acquires a stake of 20.1% in the leading ecotourism and conservation company Wilderness Holdings Ltd. Based in Botswana and Johannesburg, Wilderness is operating under the premise that it is building sustainable conservation economies through  xperience-based tourism that contributes to both biodiversity conservation and development of rural communities. The shareholding is part of PUMA’s commitment to social and environmental affairs.
• PUMA implements a cutting-edge sustainable packaging and distribution system, which will save more than 60% of paper and water annually. Renowned industrial designer Yves Béhar designs a “Clever Little Bag” to replace the cardboard shoebox with a re-usable shoe bag.
• PUMA announces that it will compete again in the Volvo Ocean Race. The Around-the-World Race, known as the “Everest of Sailing”, begins in October 2011 in Alicante, Spain, and ends in Galway, Ireland, in June 2012.
• PUMA announces that in 2010 the company will completely offset its own global CO2 emissions to become the first carbon neutral company within the sport lifestyle industry.