1972

• At the Munich Olympics, PUMA Gold medal winners are Mary Peters, USA (pentathlon), John Akii-Bua, Uganda (400 meters hurdles), Randy Williams, USA (long jump) and Klaus Wolfermann, (West) Germany (javelin).

1973/76

• America’s Dwight Stones sets three world records in the men’s high jump in PUMA shoes.

1974

• At the World Cup in Germany, “Player of the Tournament” and Dutch legend Johan Cruyff wears PUMA KING football boots. Cruyff also wins the prestigious “European Footballer of the Year” award for the second year in a row.

1976

• PUMA introduces the revolutionary S.P.A. technology.

1977

• Argentina’s tennis player Guillermo Vilas wins the French and US Open wearing PUMA.
• PUMA athlete Allan Simonsen – player for the Danish national team and German football club Borussia Mönchengladbach - is voted “European Footballer of the Year”.

1978/79

• Guillermo Vilas wins the Australian Open wearing PUMA.
• Argentina’s football player Mario Kempes leads his country to its first World Cup triumph on home soil. Kempes is top scorer of the tournament and wears PUMA shoes together with nine other players on the winning team.

1979/81

• America’s Renaldo Nehemiah sets three world records in the 110 meter hurdles, wearing PUMA spikes.

1982

• Italy’s winger Bruno Conti wears PUMA shoes during the World Cup in Spain and is an integral part of the winning team.
• Diego Armando Maradona of Argentina plays his first World Cup tournament in PUMA boots.
• Armin A. Dassler, son of PUMA founder Rudolf Dassler, invents the PUMA DUOFLEX sole.

1983

• American track star Sydnee Maree sets a new 1500 meters world record in PUMA spikes.

1984

• Evelyn Ashford wins two Gold medals (100 meters/4 x 100 meters) in PUMA spikes at the Olympic Games in Los Angeles.

1984-87

• Tennis player Martina Navratilova (Czech Republic and later the US) wins Wimbledon wearing PUMA shoes and sportswear.

1985

• German tennis player Boris Becker wins Wimbledon, wearing PUMA shoes and playing with a PUMA racket. He has been the youngest and only unseeded player to win this prestigious event until today.

1986

• The company PUMA goes public and the PUMA stock is traded on the Munich and Frankfurt stock exchanges.
• Argentinean football player Diego Maradona leads his country to the World Cup title, wearing PUMA football boots. He is voted “Player of the Tournament”.

1988

• PUMA team Werder Bremen wins the German Football Championship.

1989

• PUMA launches its TRINOMIC sport shoe system.

1990

• PUMA presents INSPECTOR, a system for children’s shoes; the mid-sole window enables monitoring of growth.
• PUMA athlete, German midfielder Lothar Matthäus captains Germany to the country’s first World Cup title since 1974. He is then voted “European Footballer of the Year”, “World Footballer of the Year”, and “World Sportsman of the Year”.