Puma - Logo
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History

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2001

  • PUMA continues to strengthen its portfolio of partnerships by teaming up with Jordan Grand Prix to enter the world of Motor Racing.
  • PUMA announces the acquisition of Scandinavia’s Tretorn Group. The acquisition enables PUMA to gain a stronger foothold in the Scandinavian market and to allow the company to regain its own distribution rights in that area.
  • PUMA launches an international joint line of footwear with Japanese designer, Yasuhiro Mihara.
  • PUMA unveils its 2002 World Cup Football advertising campaign featuring Cameroon’s National team.
  • Serena Williams advances to the U.S. Open semi finals to participate in an “All-Williams” final.
  • Greece’s sprinter Konstantinos Kenteris continues to dominate the 200 meters and secures
    another Gold medal at the Edmonton World Championships.
  • PUMA statement player, El Hadji Diouf (Senegal), is named “African Footballer of the Year”.
  • PUMA signs Travis Pastrana, world champion motocross racer, respected for his mastery of three different motocross disciplines: freestyle, supercross and outdoor.

2002

  • 2002 marks the beginning of Phase III of PUMA’s long-term development plan. Phase III aims to further explore the potential of the brand by generating desirable and profitable growth.
  • The new CELLERATOR football boot, SHUDOH is launched.
  • Cameroon wins the Africa Cup, wearing PUMA’s revolutionary sleeveless jersey.
  • PUMA and Serena Williams unveil the 2002 Serena Williams Tennis Collection.
  • Serena Williams wins the French Open wearing a sleeveless tennis dress in support of the Cameroon Football Team at the World Cup.
  • Serena Williams wins Wimbledon and attains, for the first time, a number one ranking.
  • Serena Williams wins the U.S. Open wearing a black PUMA catsuit.
  • PUMA becomes the official supplier of the National football team of Tunisia.
  • PUMA launches 96 HOURS.
  • Motocross athlete Travis Pastrana takes the Gold medal at the Gravity Games by completing seven backflips.
  • PUMA’s Nuala collection launches the Christy bag, a limited edition yoga mat bag created in collaboration with designer Marc Jacobs.
  • PUMA debuts limited edition Top Winner Thrift, 510 pairs of one-of-a-kind shoes created from vintage clothing.
  • PUMA signs agreements with both the Jamaican Olympic Federation and the Jamaican Athletics Association.
  • France’s Robert Pires is named “Footballer of the Year” in England after an incredible season with Arsenal.
  • PUMA signs Italy’s national goalkeeper Gianluigi Buffon as he transfers from Parma to Juventus.
  • At the Korea/Japan World Cup, PUMA player El Hadji Diouf is selected for the FIFA World Cup All Star Team and Korea’s Jung Hwan Ahn tantalizes a whole world by eliminating Italy with a “Golden Goal” to secure a place for the host country in the semi-finals.
  • Spain’s Chema Martinez (10.000 meters), Denmark’s Wilson Kipketer (800 meters) and Greece’s Konstantinos Kenteris (200 meters) all win Gold at the European Championships in Munich.
  • PUMA announces the partnership with the Italian National football team.

2003

  • The Jamaican sponsorship comes to life on TV and in print with the spring brand campaign.
  • PUMA signs on as the official supplier of apparel and footwear to the FIA World Rally Championship, WRC.
  • PUMA establishes PUMA Japan K.K. as a subsidiary, taking over Japanese Footwear and Accessories business from its former licensee.
  • PUMA’s majority shareholder Monarchy/Regency sells its shareholdings in PUMA to a broad base of institutional investors in a successful transaction. Since its foundation in 1948 it is the first time that PUMA AG operates without a majority shareholder.
  • PUMA launches Paintura Pitch through the partnerships of artisan groups Stoique and Scrawl Collective produce exclusive, one-of-a-kind footballs and jerseys.
  • PUMA launches 4some, a new European cross training event for women.
  • Shanghai Tang becomes a PUMA partner for the creation of SHUDOH TANG in support of the Women’s World Cup.
  • Extreme athlete Travis Pastrana furthers his string of wins by taking the Gold at the X-Games.
  • PUMA announces a partnership with Neil Barrett.
  • Fashion photographer, Juergen Teller, shoots the fall 2003 brand campaign HELLO.
  • PUMA and BMW Williams F1 Team sign a multi-year contract and PUMA becomes the official supplier.

2004

  • PUMA announces a collaborative partnership with world-renowned designer Philippe Starck.
  • PUMA and the Mild Seven Renault F1 Team sign a multi-year contract.
  • PUMA introduces the revolutionary All-In-One ‘UniQT’ for the Cameroon football team at the 2004 African Cup of Nations. The new ‘UniQT’ is the successor of the groundbreaking PUMA sleeveless shirt worn by the Cameroon team in the 2002 African Cup of Nations.
  • PUMA team Tunisia wins African Cup of Nations, ahead of fellow participating PUMA teams Cameroon and Egypt.
  • Samuel Eto'o is voted the Confederation of African Football's 'African Player of the Year'.
  • PUMA and designer Neil Barrett present the new 2004 Italian National Team kit. Named creative director of PUMA’s Italia Collection in 2003, Neil Barrett provided the creative vision of the new playing kit and personally designed the official formalwear for the team.
  • At the Olympic Games in Athens, Jamaica’s women relay teams win Bronze for the 4x400 meter and Gold for the 4x100 meter relays.
  • PUMA and Ferrari S.p.A. announce that they have signed a multi-year contract, which becomes effective on January 1, 2005. PUMA becomes the official licensee of replica and fan merchandise as well as supplier of Scuderia Ferrari Marlboro, the most successful Formula 1 team of all times.
  • PUMA becomes the official supplier of racing shoes to Michael Schumacher.
  • PUMA becomes the official supplier of the National football team of Mozambique.

2005

  • PUMA announces the signing of the Swedish Athletic Association. The agreement commences in January and name
  • PUMA the official apparel supplier for the national team at all major events.
  • PUMA announces a new partnership with football legend Pelé. A brand initiative positions Pelé as the brand's football ambassador.
  • Asset Management Company Mayfair acquires a share of 16.91% in PUMA.
  • PUMA and the Moroccan Athletic Association sign a long-term contract.
  • PUMA signs the National football teams of Ivory Coast, Senegal, and Togo.
  • Mayfair increases its shareholding in PUMA to 25.27%.
  • Samuel Eto'o is voted the Confederation of African Football's 'African Player of the Year'.

2006

  • PUMA team Egypt wins the African Cup of Nations. Other PUMA teams participating are Angola, Cameroon, Ghana, Ivory Coast, Senegal, Togo and Tunisia.
  • PUMA launches Phase IV of its long-term oriented business plan with the long-term mission of becoming the most desirable Sportlifestyle company.
  • PUMA announces a partnership with the National football teams of Angola and Ghana.
  • PUMA enters into partnership with United for Africa, a campaign of over 30 aid organizations aiming to improve living conditions in Africa.
  • PUMA signs Ivory Coast player Emmanuel Eboué.
  • To kick-off Phase IV, PUMA starts majority owned Joint Ventures together with former license partners in Japan (apparel business), China/Hong Kong, Taiwan , Argentina and Turkey and founds fully owned subsidiaries in India and Dubai for the Middle East region.
  • PUMA launches its new Golf collection. PUMA Golf offers performance footwear, apparel and accessories.
  • With twelve teams, PUMA is the dominant kit supplier at the World Cup in Germany: Italy, Czech Republic, Poland, Switzerland, Paraguay, Saudi Arabia, Iran, as well as the five African teams Ghana, Angola, Togo, Ivory Coast, and Tunisia. PUMA has gained brand visibility throughout 56% of the tournament, making PUMA the most prominent brand in terms of visibility.
  • For the first time in company history, a PUMA sponsored national team wins the Word Cup
    championship: The Squadra Azzura from Italy beats France 5:3 after penalty shoot outs on July 9th in Berlin and is crowned World Cup champion for the fourth time.
  • For the first time PUMA is one of the main sponsors of the Athletic European Championships in Göteborg.
  • The PUMA share is included in the Dow Jones Sustainability Index. The puma.safe concept is a tool PUMA developed to continuously improve social and environmental standards in its supply chain.
  • PUMA announces collaboration with world renowned Dutch designer Marcel Wanders.
  • With the opening of a new store in Manhattan’s Union Square, PUMA introduces the launch of the new PUMA store design.
  • PUMA and Ducati, the world’s premier motorcycle manufacturer and one of the top Moto GP teams announce a new cooperation.
  • PUMA forms an alliance with the American photographer David LaChapelle.
  • PUMA and the Cameroon Football Association (FECAFOOT) announce a long-term extension of their partnership initiated back in 1997.

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