Innovation is at the heart of NIKE, Inc.'s philosophy. Relentless focus to be better helps the brand in creating the world's most innovative products for consumers across the globe. This same philosophy and determination is driving change in the brands approach in today's marketplace.

Designers at Nike take inspiration from very innovative things to develop their products. Designers Laura Parrett and Jeff Rasmussen took inspiration from the Chinese finger trap device while designing the Nike Free Trainer 5.0. Like the toy, the upper consists of intertwined bands that are soft and pliable. When the foot is at rest or moving forward or backward, the bands are flexible and compliant. When pressure is applied with side-to-side movements the bands engage and tighten around the foot for enhanced support. As designer Leo Chang began the process of designing the KD VI 18 months ago, he found inspiration in the precision craftsmanship of a wristwatch.