Moschino has a global retail network of mono-brand stores and franchise stores, shop-in-shops, corners and soft corners. In February 2009, Moschino launched its virtual boutique, inviting clients across the globe to feel the luxury in-store experience, online. By connecting to www.moschino.com customers can purchase garments and accessories from the collections of Moschino, Moschino Uomo, Moschino Cheap and Chic and Love Moschino Uomo and Donna.

Over the last few years, mono-label boutiques have been opened in Europe (Rome, Capri, London, Paris and Berlin), New York in the United States, in Eastern Europe (Dnipropetrovsk and Kiev in the Ukraine), Moscow, Yekaterinburg and St. Petersburg in Russia, Almaty in Kazakhstan, Istanbul in Turkey, in the Middle East (Riyadh and Jeddah in Saudi Arabia, Doha in Qatar, Dubai, Kuwait and Bahrain) and in the Far East (Hong Kong, Osaka, Singapore, Taipei and Kaoshiung, Kuala Lumpur, Shanghai, Seoul and Bundang in Korea and Beijing, Dalian, Hangzhou, Shenzen and Shenyang in China) to complement traditional distribution in multi-label stores.

In addition, many dedicated spaces, shop-in-shops and corners have been opened in the most prestigious department stores in the world such as Saks Fifth Avenue in the United States, Saks in Mexico City, Isetan, Takashimaya, Daimaru in Japan, Shinsegae, Lotte and Hyundai in Korea, Harvey Nichols, Harrods and House of Fraser in London, Printemps in Paris, Oberpollinger in Munich, El Corte Ingles in Madrid and La Rinascente and Coin in Milan.

The New Concept

In 2012, Moschino unveiled its new store concept at its historic flagship in Via Sant'Andrea in Milan.

This ingenious and imaginative design concept was conceived by Architect Michele De Lucchi in collaboration with Creative Director Rossella Jardini.

Moschino's eclectic style is reinterpreted with the illusion of mirrors, silk-screen prints, and hidden lights that help create a magical, unexpected ambience with eccentric substitutions such as the floor that becomes a ceiling, the ceiling that becomes the floor, infinite wardrobes, and the window display inside a cage.