Capitalizing on the successful repositioning of the Brand, KOOKAÏ continues to attract a customer who is looking for a "charming" style - whether she's student, professional or young mother. The KOOKAÏ young woman is feminine, chic, discerning yet edgy. The KOOKAÏ vision is centred around a designer collection accessible to all. From start to finish there is a strong brand identity linked to this new vision - beginning with the initial concepts until the launch of the collection in the boutiques.