Expanding throughout the world, secure in the knowledge of its own style and strengthened by coherence:
The story of Fratelli Rossetti is linear, and follows a specific model. Renzo Rossetti, the founder who was joined by his brother Renato in 1968, set the footwear business up in 1953 after having made his debut in the sports shoe sector in 1948. He transmitted the passion and pride for his work to his sons Diego, Dario and Luca, who have managed the company since 2003. The entire shareholding is in the hands of the family, and the head offices remain in Parabiago, the large industrial centre in Lombardy, in spite of the fact that Fratelli Rossetti became a name of international repute over fifty years ago. No elegant wardrobe is complete without their shoes. They have accompanied free time as well as big events to the point of becoming the epitome of distinguished quality. Whilst conjuring up the most authentic form of Italian lifestyle, production has expanded to encompass a variety of elements. As a result, the company has moved from the accessory concept to overall image. And every single item contains and evokes that combination of tradition and technology, of cutting edge craftsmanship, which has made the brand what it is today.
A kind of ethical awareness guides the company, which is also dedicated to social issues and has put its solid, unshakeable values at the centre of production. These principles are all expressed through the products' aesthetics, advertising and the creation of an image which has never given in to gratuitous showiness. Fratelli Rossetti has always distanced itself from trends and easy flattery, opting instead for moderation and content. It is constantly immersed in the modern world without ever subscribing to its excesses, and yet manages to capture its essence and transform it into style. The dynamic Fratelli Rossetti brand is constantly evolving, and meets contemporary needs in full whilst sustaining the responsibility involved in representing what is now a classic for everyone. |