Advertising Campaign Ermenegildo Zegna Fall/Winter 2012
“Passion for Nature.”

“Passion for Nature”, the latest chapter of Ermenegildo Zegna’s evolving “Passion for…” campaign, emphasizes the underlying passion and reverence for the harmony and resilience of nature.

Zegna’s passion for nature crosses generations. It is characterized by the potent scenery of Oasi Zegna and expressed within the values that define the very essence of the company “Zegna’s passion for elegance and beauty”. This same passion is embodied within the new Ermenegildo Zegna Fall/Winter 2012 collection. A collection in which the unwavering commitment to excellence, eco-sensitivity and absolute attention to detail is displayed within exclusive Zegna fabrics as Cashco, a precious mix of cotton and cashmere, and Trofeo, made of Australian Superfine Merino wool.

The Fall/Winter 2012 campaign, shot for the third time by the fashion photographer David Sims, focuses on the timeless elegance that connects man to nature. Using the striking imagery of Oasi Zegna, as photographed by Mattias Klum - filmmaker and National Geographic photographer - the campaign celebrates the colors and textures inspired by this natural paradise, which are combined with the elegant warmth of premium cashmere to create luxurious suits, outerwear and upper casual attire. The mood emanates an indulgent nonchalance. Informal yet exclusive. Strong masculine lines that are offset by natural materials and tartan fabric accessories to deliver a look that is decidedly vacation-esque.

Reconfirming Zegna’s everlasting commitment to passion, quality and innovation, the Fall/Winter campaign showcases the passion for nature and aesthetics that is intrinsically interwoven within the very DNA of the company. A passion expressed by the technologically advanced fabrics, textures, colors. A passion that is seen within the symmetry of Zegna’s exquisite tailoring and Italian craftsmanship. A passion that is synonymous with Ermenegildo Zegna.

Ermenegildo Zegna Spring/Summer 2012: “Passion for…” The Next Chapter

An evolution of the creative concept first introduced for the Autumn/Winter 2011 collection, the newest chapter of Ermenegildo Zegna’s “Passion for…” campaign emphasizes a passion for quality and innovative fabrics that are virtually weightless. By focusing on passion as the single encompassing element, the campaign embraces a spirit for values, elegance and Summer nonchalance.

The choice of color imagery honors the majestic palette of the collection. This season, the concept of passion is reinforced by a distinguished, inspirational image - a man moving into the light with a dynamic energy and an unconfined freedom to express his passion for life.

Using light as a metaphor to depict radiating passion, the campaign elicits the splendor of Zegna’s luxurious silk whose natural elegance has been transformed to create an elegant and versatile fabric for today’s modern man.

Passion has made Zegna what it is today and is a fundamental part of its DNA. This passion is expressed through our technologically advanced fabrics, coatings, textures and colors, and every part of the exquisite tailoring and craftsmanship that Zegna is known for.

The Spring/Summer 2012 campaign underlines Zegna’s everlasting commitment to passion, quality and innovation. It is a dynamic energy that is both timeless and worldly. It is Ermenegildo Zegna.