1960s

Fashion as Lifestyle: Daniel Hechter revolutionized the world of couture in the 1960s. Pant suits, military-style coats and sporty clothing in an era of high heels and artfully teased hairdos they were nothing short of a sensation. It was Daniel Hechter who in 1962 first introduced them to the catwalks and then the shops of Paris.

Sporting and elegant fashion for emancipated women was created. He put his concept to the test in his first collections, offering women clothing which reflected the new sense of self-awareness and was tailored to an emancipated lifestyle. Daniel Hechter designed blazers which could be combined with skirts or pants, shirt blouses, knit ensembles and, trenchcoats. Just a decade before, in the 1950s, these coats were worn by selected few but Daniel Hechter made them accessible for all and it became an indispensable part of every style-conscious woman’s wardrobe.

Daniel Hechter made his mark on the look of an entire era. And not just in women’s fashion. He also set a striking tone in the world of men’s fashion, to which he devoted himself from 1969 onward.

1970s

Innovative Ideas lead to the success of Daniel Hechter. It was Daniel Hechter who first had stylish advertising photos made of collections, thereby creating the perfect ambience for selling fashion. One unforgettable ad from the 1970s shows a man in a suit sitting on a chair in the breaking ocean surf. A true innovation!

It was Daniel Hechter-himself a passionate sports enthusiast in his spare time and owner of his own soccer club-who in 1975 became the first fashion designer to launch his own sportswear collection. Long before other designers, it was he who sensed the winds of change blowing over Western European society in the 1970s.

1980s and 1990s

Clothing became an expression of attitude towards life, and fashion thus a question of lifestyle. Daniel Hechter responded by designing beautiful, wearable, persuasive fashion for men and women. Daniel Hechter created clothing which exuded the spirit of Paris, the capital of fashion.

It was this foundation upon which Daniel Hechter’s success as a designer and entrepreneur in the 1980s and 1990s was based. In 1998, he sold his company to Miltenberger Otto Aulbach GmbH, a long-standing licensee in Germany. Company management has since been located in Germany, while the design studio remains in Paris. The designer label has become a designer brand, but its flair is unchanged. Fashion from Daniel Hechter still stands for the charm and ease with which Parisian fashion designers respond to the trends of their day.

2009

Daniel Hechter won second place in the Fashion Clothing Brand category of Sunday Times Top Brands 2009.