Calvin Klein Underwear Spring 2013 Global Advertising Campaigns

Calvin Klein announced that Calvin Klein's first-ever commercial during Super Bowl XLVII will introduce the new Calvin Klein Underwear Spring 2013 global advertising campaign. The high-profile television placement aired during the big game broadcast on Sunday, February 3, 2013, in support of the launch of Calvin Klein Concept, the brand's latest men's offering.

The provocative commercial depicts model Matthew Terry as the iconic archetype in a modern "man versus machine" creative inspired by the 360º seamless technology construction of the new men's Calvin Klein Concept line. Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein's in-house global marketing and advertising agency. The attention-grabbing commercial will air towards the end of the first quarter of Super Bowl XLVII.

Calvin Klein Jeans Spring 2013 Global Advertising Campaigns

Calvin Klein, Inc., premiered a short film entitled, Provocations, as the cornerstone of the company's Spring 2013 global multimedia advertising campaign for the Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands. Actor Alexander Skarsgård and model Suvi Koponen star in this striking film - a first ever for the fashion house - and print campaign, showcasing all three brands in one intricate narrative.

Provocations features the men's and women's Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands in three different vignettes - all evoking the iconic mood of the house. For the single, unified campaign, Mr. Skarsgård and Ms. Koponen are portrayed in a complex journey through sleek, architectural settings to dark and mysterious milieus.

Calvin Klein Jeans Fall 2012 Global Advertising Campaigns

The Fall 2012 global print advertising campaign for the men’s and women's Calvin Klein Collection was shot by photographers Mert Alas & Marcus Piggott and features Dutch supermodel Lara Stone alongside male model Tyson Ballou.

Ms. Stone continues her long-standing relationship with the house, featured in this season's Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans's global advertising campaigns, as well as the current women's Calvin Klein Underwear ads and the worldwide campaign debuting in October for the iconic women's fragrance, euphoria Calvin Klein.

For Fall 2012, the Calvin Klein Jeans advertising campaign was shot by Steven Klein and features Ms. Stone, Mr. Crosby, and Janis Ancens.