bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world's top fashion retailers.

The company currently operates 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores (this includes bebe/bebeSport 2-in-1 stores) and one is a Bebe accessories store. These stores are located in the United States, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. Bebe also has an international division in Lebanon, Kuwait, Egypt, Israel, Singapore, Indonesia, Malaysia, Mexico, Russia, Saudi Arabia, Thailand, Turkey, and UAE.

Manny Mashouf says- "As a brand, we focus on portraying women in a feminine, sexual, modern and confident manner. We have a formula, which is part of our corporate culture: bebe is timeless; bebe is about an attitude, not an age; about a mindset, not a stereotype," he explains. "We have tried to be consistent with the design and quality of our products. Our fans know they can come to us for the latest trends to fit their varied lifestyles."