Alex graduated from the prestigious East Sydney Fashion Design Studio. From the very early stages his brand carried a unique trademark signature –beautiful, luxury fabrics combined with dazzling cuts.

Appearing on Foxtel's ratings winner, Australia's Next Top Model, Alex is the only judge to have appeared in all seven seasons. The live Finale show in Spring 2010 was the highest rating TV episode ever on subscription TV, making headlines around the world.

In 2011, Alex was announced as the 'Mentor' in the 3rd series of the highly regarded cult TV Series, Project Runway. Alex has joined forces with host Megan Gale in what was definitely must see TV! With another season confirmed for 2012, Alex is back on board as Mentor for Season 4.

Other television appearances include regular segments on many of Australia's highest rating current affairs shows such as the Today Show, A Current Affair, Sunrise, Today Tonight, and Mornings.

With his often frank, but always humorous, insights into the workings of the local and international fashion industry, Alex is a highly regarded and in-demand public speaker and MC. His quick intellect has made him the perfect host for live events such as live coverage for The Melbourne Cup on Network Seven, Randwick Easter Racing Carnival's Fashions on the Fields event and the esteemed Lancôme Colour Design Awards. A proud Greek-Australian, Alex has also spoken frankly on the subject of Growing up Greek at the National Art Gallery Canberra.

But it's his fashion that really sets Alex apart from the rest. His perfectly constructed statement dresses, often with intricate details, have led to an ever- increasing local and international client list.