Their stores are the meeting point wvith their customers and the best
advertising campaign for the brand. Launched in major cities worldwide, they
offer their fashion proposal to the high street and represent the true hallmark
of the brand, always with an original and unique touch.
Zara applies the principles of its business philosophy to the architecture of
the Stores: design, permanent innovation, quick answer and adjusting locally to
the prospects of their customers and the requirements of the environment.
Creation of stores is seen as a constant and open process, which is key to
their business and is the result of the professional collaboration between
various departments. Although sharing the same set of principles, each store is
unique and adjusts to different cultures and environments. Their architectural
projects Sometimes involve historic heritage renovation, with detailed
renovation projects of singular spaces.