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Visual Merchandising

Their stores are the meeting point wvith their customers and the best advertising campaign for the brand. Launched in major cities worldwide, they offer their fashion proposal to the high street and represent the true hallmark of the brand, always with an original and unique touch.

Zara applies the principles of its business philosophy to the architecture of the Stores: design, permanent innovation, quick answer and adjusting locally to the prospects of their customers and the requirements of the environment. Creation of stores is seen as a constant and open process, which is key to their business and is the result of the professional collaboration between various departments. Although sharing the same set of principles, each store is unique and adjusts to different cultures and environments. Their architectural projects Sometimes involve historic heritage renovation, with detailed renovation projects of singular spaces.