All production, regardless of its origin, is received at the logistical centers
for the brand, from where it is distributed simultaneously to all the stores
worldwide on a highly frequent and constant basis.
In the case of Zara, distribution takes place twice a week and each delivery
always includes new models, so that the stores are constantly refreshing their
The logistics system, based on software designed by the company’s own teams,
means that the time between receiving an order at the distribution centre to
the delivery of the goods in the store is on average 24 hours for European
stores and a maximum of 48 hours for American or Asian stores.
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