No Advertisements Strategies

Have you ever seen a Zara commercial on a billboard or on TV?

The other trend-bucking aspect of the company's business model is its approach to advertising. Fashion retailers spend on average 3.5% of revenue on advertising their products, while Zara's parent company Inditex spends just 0.3%.

But that doesn’t means that Zara is doing nothing for its product promotion, Zara’s take on product promotion are slightly different form the other counter parts

The company believes that its shop windows, the contents of which are also decided in La Corua are all the advertising it needs.

The philosophy seems to have worked. The company's success is a proof that it is still possible to build a massive brand by doing no more than meeting a market need.