1987
The idea for a global brand came to Ted whilst fishing.

1988
Opened first store in Glasgow, quickly followed by King Street, Manchester and Nottingham Exchange Arcade.

1990
The first London store started trading in Covent Garden and the company was bought outright from Goldberg and Sons.

1992
The Blue Baker collection was launched.

1993
Opened stores in Soho, London, Leeds Victoria Quarter and Bridlesmith Gate, Nottingham. What’s more, Ted Baker became a privately owned company.

1994
Entrusted the brand to others and launched the wholesale business in the UK. They also opened a new store in Button Street, Liverpool.

1995
Launched the Ted Baker Woman and Ted Baker Lite lines

1996
They began wholesale trading in the USA at Magic 1996. Shortly afterwards they launched Teddy Boy, or ‘small cuts dressed by Ted’. They then opened a women’s wear store in Nottingham and extended the stores in Covent Garden and Leeds.

1997
Ted Baker became a public company – Ted Baker PLC, trading as ‘No Ordinary Designer Label Limited’. They also extended and refurbished the stores in Liverpool and Glasgow.

1998
What a corker. They opened their very first standalone store on American soil in New York, and www.tedbaker.co.uk went live for the first time. Launches for Skin wear and Underwear made for an exciting year.

1999
The Endurance suit was created – a legend was born. They launched a new Woman fragrance, and the online store trades for the first time. They then opened a women’s wear store in The Manchester Triangle Centre, a store in Bluewater and their first location in Stockholm.

2000
They launched the Ted Baker Footwear and Teddy Girl collections. They moved to their new home, The Ugly Brown Building, and signed the US license with Hartmarx Corp. Furthermore, they opened the largest Ted Baker store to date in Birmingham, as well as new stores in Richmond, Canary Wharf and King’s Road, London.

2001
The Sunglasses and Eyewear collections were launched and Pentland signed the licence agreement for Ted Baker Footwear. They opened their first airport store at Gatwick South and saw Ted Baker join Bloomingdale’s in New York thanks to their friends across the pond. They also launched the jean collection, as well as opening yet another store in Sheffield.

2002
This was a busy one. They opened stores in Heathrow airport, Paris, San Jose and Miami, as well as a new flagship store in Covent Garden. Two new fragrances, ‘M’ and ‘W’, were unveiled, and Ted Baker Home and Watches were launched for autumn. In November, they became the sponsors of Team Bath, the first university football side in 113 years to play in the first round of the FA cup.

2003
Their luxury collection, Global, was launched along with its own limited edition fragrance of the same name. A three floor standalone store was opened in Manchester, as well as a move to another store in King’s Road, London.

2004
They took their first steps into Australia and New Zealand, as well as opening new stores in San Francisco, Las Vegas, Regent St, London, Stansted airport and Guildford. The new Phantom collection was unveiled, together with the launch of a new Ted Baker fragrance, ‘Secondskin’. What’s more, they opened their Westbourne Grove ‘Best in Show’ boutique.

2005
They launched ‘Secondscent’, a new women’s fragrance, as well as Archive, the classic shirt and tie collection, and the exclusive to Boots Body wear collections. They signed three new license agreements for Asia and the Middle East, while new export partners for Benelux came on board. They expanded further into USA with openings in Los Angeles, Dallas, and a new women’s wear store in New York. Closer to home, they had a new store in Nottingham, as well as renovations to the Heathrow store and Selfridges London concession.

2006
They became the official suit supplier to the Qantas Socceroos for the World Cup, and supported their home side with a limited edition ‘Pride of England’ Skin wear bottle. They also launched another extraordinary new fragrance, ‘XO’, for men and women. They introduced the MKIII Endurance suit, using the best in performance fabrics and contemporary designs. New export partners for Spain, Portugal and Andorra joined us, while another store opened in Orange County, California and their women’s wear concession in Selfridges London was relocated and updated.

2007
Another action packed year. Eleven new locations were unveiled overseas, with stores in Dublin, Melbourne, and Miami. Here in the UK, they opened a store in Gatwick’s North Terminal, plus an exquisite women’s wear boutique in Langley Court, Covent Garden. By the end of the year, they’d launched the Pashion menswear collection and Livewire Endurance suits. Not to mention our children’s wear collection with Debenhams; Baker by Ted Baker. To top it all off, they created a jewellery line and two mobile phones – The Button and The Needle.

2008
Their biggest project was opening Ted Baker & Friends, a one-stop shop in Cheapside, London. The store includes barbers, a shoe shining service, and a virtual concierge. Their 20th year also saw us open eight more standalone locations, including stores in Belfast, Cambridge, Heathrow T5 and two in Westfield London – one of which offers their exclusive Fashion menswear collection. They also opened their first store in Athens, Greece. The icing on the cake was being awarded Superbrand status – proof that they’re considered one of the top 500 brands in the UK.

2009
This summer saw the launch of Born – their casual menswear collection – which created quite a stir. Meanwhile, they opened their third store in Taiwan, located in Taipei 101 – a skyscraper hailed as one of the Seven New Wonders of the world. They opened a new outlet in Orlando and found a new home for their menswear concession in Selfridges London. While new stores are due to open in Boston, USA and Chadstone, Australia, later this year. They’re also planning the launch of B by Ted Baker – a lingerie collection that’s being created exclusively for Debenhams.

2010
Ted creates his exclusive lingerie collection, B by Ted Baker, for Debenhams, opens his first standalone Grooming Room and launches his extraordinary new fragrances, Langley & Fashion. A brand-spanking new US website (as well as stores in NYC, Santa Monica, Scottsdale & Chicago) also open for business and the world’s first Twitter operated styling studio – ‘Take on Ted’ – hits the headlines.

2011
The year began with a Royal fanfare when the closest man to Ted, Ray Kelvin, was awarded a CBE by Her Majesty Queen Elizabeth for services to the fashion industry. In the UK, Ted’s store in Bluewater got bigger and better, and two brand new stores also arrived in Manchester (Trafford and Spinningfields). Ted’s Sweet Shoppe, a mouth-watering pop-up store for Ted’s delicious accessories, and Ted’s Beauty Spot (the perfect place for sitting pretty) also made their acclaimed debut. Overseas, Ted said “je t’aime” to his new (St Germain) and improved (Le Marais) stores in Paris, and opened his doors for the first time in New Zealand and San Diego. Phew! Oh and if that wasn’t enough, Ted also made himself a home from home in the USA at Bloomingdale’s and El Corte Ingles in Spain/Portugal.