1956
The origin of the company dates back to 1956 when Mr. Antonio López Moreno began work in a small shoe workshop.

1964
Pura Lopez the daughter of Antonio Lopez Moreno was born in Elche, Alicante, Spain, whose company was rapidly growing in 1964 during the rapid growth of the shoe industry in Spain. Pura was growing surrounded by shoes and everything related to shoe production. Her observations and attention to the techniques gave her deep knowledge of the shoe construction and design concepts. Later, in the interview for the Spanish Magazine Surrealista, Lopez admitted that she was always attracted by art and creative process but she never really thought to work neither in the shoe industry nor in fashion.

1979
In 1979 Pura entered the School of Applied Arts and Creative Careers of Alicante to study the Interior Design.

1981
In 1981 she proceeds with her education entering the School of Arts and Design of Barreira in Valencia, where she studies Fashion Design.

1984
In the summer of 1984 Pura went to New York, where she started attending a specialized course on Clothing Fashion Design in the Fashion Institute of Technology.

1985
She went to Milan, to study footwear design and construction in Ars Sutoria School. That became a significant period in Lopez’s life. She stayed in every-day contact with the fashion world, often attended fashion shows and prêt-a-porter runways to learn as much as possible about the trends and fashion world.

1986
In 1986 Lopez joined her family business. She started working in the Department of Design, Development and Production for two significant collections: "Josephine" and "Academia". Soon after her arrival the Lopez family changed their strategy and started a new ladies shoe brand.

1987
In 1987, the concept of Pura Lopez brand was developed. The main figure is a woman of wide culture, fashion-oriented, very feminine whilst strong. After a family council, the new brand was named after its creator.

1998
In 1998, Pura Lopez represented the Spanish shoe industry in 1998 Lisbon World Exposition in Lisbon, Portugal.

2009
In 2009 Lopez received Fuenso International Shoe Award.

2012
In 2012 the Association of businessmen, professionals and managers recognized Lopez as the best businesswoman of the year. In the same year Pura Lopez opened the first show room in the center of Milan.

2013
Today the Pura Lopez brand is the basis of family business Dalph International founded in 1956.