“In 2011, John Smedley launched the Twenty Truths Campaign re-releasing four iconic styles with a limited edition garment label, unveiling the brand’s Twenty Truths. The truths read as a tantalizing menu of luxurious qualities unique to the John Smedley mills.

In an increasingly consumer savvy world, consumers look for product benefits before they buy. John Smedley re-release four iconic styles with a limited edition garment label, unveiling the brands Twenty Truths. The truths read as a tantalising menu of luxurious qualities including washed in local spring waters and hand finished in Britain, both unique to the John Smedley mills in Derbyshire.

These timeless styles provide long lasting luxury in the signature John Smedley tailored fits. Men’s knits include the ‘Bobby’ v-neck and the ‘Hunter’ crew-neck styles. For women the ‘Futura’ v-neck and ‘Trinity’ crew-neck embody refined elegance and superior comfort. Immaculately finished by hand, all styles are available in an extensive colour palette for the winter season.”