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With an age range of 25 - 40 years, Dorothy Perkins has the widest customer base. The average Dorothy Perkins customer is in her early thirties and she's likely to be a busy mum or working woman. She loves fashion and takes a close interest in the new trends, but often doesn't feel able to carry off some of the latest looks. She's not always confident about her body, and doesn't always know what suits her, so Dorothy Perkins gives her fashion inspiration and advice. Quality, fit and price are all important to her.

With over 100 years of experience and heritage underpinning this brand, they are still setting sights firmly on the future to provide women with the best of what the high street has to offer, by providing affordable and up-to-date fashion to a broad selection of tastes, sizes and lifestyles.