Ben Sherman was a legend in his own right; a prodigy of his own creative genius. A man so aptly described as 'always embracing the new and the different’; someone relentlessly in search for the best of things always. He totally disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist's soul and a passion to think out of box.

In his early years, Ben started making shirts for other people. But this did not go for long, as his creative flair took over and he pretty soon started designing his own shirts and then in the year 1963 he was all set and ready to launch the first Ben Sherman shirt.

Its basic design was influenced by the classic American Ivy League shirt but Ben's design vision added the back hook, the button on the back of the collar, but most importantly his understanding of the fabric and a passion for patterns, color, created a unique garment every time.

Colour was something that particularly intrigued Ben, so he used Oxford fabric in pale shades, pale pink, yellow and blue. He used candy stripes, again, using pale pinks, greens and blues.