An Authentic Denim Heritage:

"Jeans are more than just a piece of clothing. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are - slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they're so sexy.

This is why they're still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there's nothing haute couture or high class about jeans. They're democratic. Jeans are perhaps the only truly successful alchemy of the individual and the universal, because every pair exclusively mirrors and represents the wearer - just like a strand of DNA."