Bodycare International started with a quilted range of thermals named Bodycare Insider. As the market grew, the company introduced premium thermals with its Gold and Gold+ ranges. And as the market evolved and matured further, it came up with the most premium range Ayaki. Today, the company’s reach spans across all states making it one of the country’s top five innerwear brands. It is also the only licensee of kids’ characters thermals in India. The brand has a complete range of products for the family—both for children and adults. Around 60 per cent of the product range is for children and 20 per cent each for men and women in terms of quantity. Value-wise, the ratio is 40 (kids) : 30 (men) : 30 (women). Though fit remains a challenge in the innerwear segment, Bodycare has innovated and made corrections every now and then.
Bodycare is equipped with one of the best manufacturing facilities. Aided by a well-established and state-of-the-art infrastructure and about 180,000 sq ft area with units located in Noida, Delhi and Dehradun, the company produces close to 20 million pieces per annum. It has a fabric manufacturing unit too. Most fabric accessories are manufactured in-house. The company exports to Russia, Gulf Cooperation Council (GCC) countries and some parts of Europe and Southeast Asia. In the domestic market, it is present across India.
New additions
When the weather turns chilly and temperatures take a dip, a good set of thermalwear becomes indispensable. Bodycare thermals this season spruced up the winter wardrobe with a new product that not only keeps one warm, but its anti-bacterial technology ensures hygiene and lasting freshness by keeping odour-causing bacteria at bay.