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Founded in London in 1978, Whistles began as an independent boutique and has since evolved into a leading Womenswear brand. Today, under the helm of Chief Executive Jane Shepherdson, Whistles is characterized by its contemporary and effortless style, which seeks to inspire women.

Whistles encapsulates an intelligent sense of design with interesting and luxurious pieces. Collections are easy and laid back with an attention to detail and quality. Whistles has been described as ‘the thinking woman’s fashion brand'. The brand popularity is progressing day after day and women are increasingly found wearing Whistles on the street.

Each piece created by Whistles is not only a one-season trend driven item but stands up on their own and has a timeless quality. Whistles has, over the past year, opened stores or begun selling at locations in China, Russia, Paris.