50's
The Sergio Rossi brand was created in San Mauro Pascoli, in the Romagna region of Italy, when Sergio Rossi himself inherited from his father the tools and the traditions of a great artisan. Then at the beginning of the 1950s, he went to Milan to study and train. In Milan, he learned how to make the most of his passion for shapes, the very heart of the shoemaker's know-how, and he went further in his apprenticeship two years later - he was then twenty - with a Master's in Bologna.

60's
At the beginning of the 1960s in Italy the establishment of an artistic and cultural revival began: the cinema with "La Dolce Vita", the birth of the modern design and the Italian ready-to-wear clothing.

In 1966, Sergio Rossi started to sell his models to shops in Bologna and spent his winters making sandals he would later sell, in the summer, on the beaches of Rimini.

In 1968, the whole country was suddenly confronted by an intense social turmoil heralding the armed struggle advocated by the extreme left-wing groups. It was thus in the difficult context of a major political crisis that Sergio Rossi signed his first shoes: a name written in block letters, and a logotype as simple as a child’s drawing, affixed to a black round-tipped shoe.

70's
Gianni Versace, during the 1970s, asked Sergio Rossi for his collaboration. This partnership was quickly adopted by the booming world of Milanese fashion. He also worked with Versace after the immense popularity gained. The Milanese fashion shows were a priceless showcase. This is how Sergio Rossi quickly made himself known and imposed shoes as the essential accessories of clothes and fashion.

80's
The 1980s was the period of the expansion for the brand. The first boutique bearing the Sergio Rossi name opened in Ancona, soon followed by Turin, Florence, Rome, Brussels, New York, Los Angeles, and London. An average of two boutiques was opened each year between 1980 and 1999.

At the same time, the brand became closely linked to some of the leading design houses in the fashion industry, producing shoes for the collections of Dolce & Gabbana (from 1989 to 1999) or Azzedine Alaïa for example.

90's
The numerous advertising campaigns gave a more precise image of women according to Sergio Rossi. This iconic woman fills up the whole space showing the full measure of seduction; she takes power as much as she gives it. The various images of the advertising campaigns of the 1990’s were a tribute to Helmut Newton, with whom Sergio Rossi shared his very contemporary vision of women: an image of forcefulness, of control over the body and its power that points to a change of status. In 1999, Gucci Group finalized the acquisition of the Sergio Rossi brand.

TODAY
In October 2008 Francesco Russo was appointed Creative Director of the Sergio Rossi brand. In charge of all the collections, Womens and Mens footwear, bags and accessories, Francesco Russo gives his own contemporary interpretation, whilst respecting the Sergio Rossi brand identity.

The Fall/Winter 2009/10 collection was the first created by Francesco Russo for Sergio Rossi.