Porsche Design / Design by F.A. Porsche: The Porsche Design Studio was established in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. The 911 quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic. In the decades that followed, numerous classic men's accessories such as watches, sunglasses, and writing utensils were created and marketed worldwide under the "Porsche Design" brand. At the same time, a large number of industrial products, household appliances, and consumer goods - even streetcars for the city of Vienna - were designed under the "Design by F.A. Porsche" brand for internationally known clients.

All of the Studio’s design work is distinguished by clarity and functionality of form, careful selection of materials, and high-quality workmanship that combines traditional craftsmanship with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand name Porsche Design.

Porsche Selection was the brand for accessories made by the sports car manufacturer Porsche. Porsche has been producing car-related accessories for more than 50 years. As early as the 1950s, luggage series, purses, T-shirts, calendars, model cars, and buttons - even tie pins and cufflinks - specially developed for the 911 were being offered in the "Porsche Boutique". These items were sold in Porsche Centers all over the world and at such events as the Carrera Cup. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Design Driver's Selection" in 2004. Since 2000 the products have been sold through the Porsche online shops as well.