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The brand 'Miss Selfridge' was born in Duke Street London during the freedom of the 'Swinging Sixties'. It is a brand with real heritage. Miss Selfridge has always been renowned for capturing the latest trends and epitomizing colourful, fun and fast-moving fashion.
Miss Selfridge began as young section of Selfridge's department, growing to be a nationwide well-known UK high street store. The brand got its name when Charles Clore, the owner of Selfridges, saw a window display in the Bonwit Teller store in New York which showed "Miss Bonwit" dresses aimed specifically at teenagers.
Over the past four decades, Miss Selfridge has proven to be one of the well-loved brands on the high street. Through a number of changes in ownership since its birth, Miss Selfridge has proven that its name, reputation and brand power have stood the test from time. Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns plus other famous models and actresses such as Yasmin Le Bon, Nicollette Sheridan, Naomi Campbell, Yasmin le Bon, Tess Daly and Saffron Burrows before they found major success.
Miss Selfridge as a boutique brand thrives to provide unique collection for its customers. Be it getting inspiration from vintage prints or sourcing cloth from various corners of world or using its in-house design team, their aim is to create a distinctively feminine, flirty, fun and contemporary style for fashion aware women.
The first of Miss Selfridge's mannequins were based on sixties icon and model Twiggy, and the first dresses were paper dresses designed to be worn once and then thrown away, by Sylvia Ayton and Zandra Rhodes. Couturier Pierre Cardin was commissioned by Miss Selfridge to design four exclusive collections.
