Internationally, GEORGE RECH is developed in 4 dimensions:

Phase one:
Reinforce its presence in Eastern Europe, in prestigious location (Moscow, St Petersburg and Kiev), in Russia's best multi-brands and department stores and in adjacent countries with the opening of franchises and corners.

Phase two:
Reaffirm its presence in Europe and in the United States by focusing on the UK market and major capitals.

Phase three:
Distribute GEORGES RECH in the Middle East with partnerships or opening of franchises in the most recent and best located malls.

Phase four:
Develop new lines under license that are consistent with the brand image, its positioning and its customers throughout the world. Develop partnerships in Asia, in China, Korea and Taiwan.