Furla was incepted in 1927 when founder Aldo Furlanetto began his travels across Europe as a trader in accessories. In the Seventies, the torch was passed down to his children; Giovanna, Carlo and Paolo, and they launched the first Furla bag collection. It was instant success. Headquartered in Bologna, Italy, Furla produces many categories of product including; handbags, shoes, small leather goods, belts, scarves, and jewelry. It has established itself as the successful international accessories brand known today.

Maintaining the tradition of a decades-long family heritage is a major priority for Furla, and Aldo's three grandsons now work in the company with Giovanna Furlanetto. In 2007, Furla appointed Paolo Fontanelli as Chief Executive Officer presiding over its Corporate office and 9 subsidiaries (USA, France, Spain, UK, Japan, Hong Kong, China, Germany, and Australia). This marked the first time corporate leadership was attained outside the family. It reflects the entrepreneurial spirit to invest in the growth and future success of the company.