For providing branding and visibility to their products and FCUK as a brand name then company has always believed in standing out from the crowd, therefore both the advertising creative and media choices are increasingly important. Powerful brand building advertising combines strong, innovative creative with a mix of conventional media, such as fashion magazines and billboards with high impact non-conventional media such as moving projections, radio stations and more recently wrapping outdoor billboards with gaffer tape and having light motion banners.