1985
The Company introduces the first Fossil® brand watches.

1989
• Fossil introduces its iconic “tin box” packaging with designs inspired by graphics from the American fifties.
• The packaging is a hit with consumers and Fossil begins packaging all of its watches in tin boxes.

1990
Fossil participates in their first Basel World watch and jewelry tradeshow in Basel, Switzerland.

1992
• Fossil translates its accessories expertise into a new market, launching a range of small leather goods and belts for women.
• Fossil Europe GmbH (Germany) is formed to handle distribution and marketing of Fossil products across Europe.

1993
• Fossil, Inc. goes public on the NASDAQ exchange as FOSL.
• Fossil launches a line of men’s small leather goods including key chains, personal organizers and wallets.

1995
• Fossil introduces sunglasses.
• Fossil opens its first outlet store.

1996
• Fossil.com is launched, making the brand one of the pioneers of watch and accessories e-commerce.
• Fossil opens its first accessory stores in the U.S. in Chicago and Dallas.
• Fossil introduces handbags.

1997
Fossil, Inc. signs a licensing agreement to produce and distribute watches worldwide under the EMPORIO ARMANI brand name.

1998
• Fossil develops Big Tic® – a part analog, part digital watch that quickly becomes one of the company’s signature designs. Today, Big Tic includes patented technology from Fossil.
• Fossil opens a store in the Netherlands.

1999
• Fossil, Inc. signs a worldwide licensing agreement to produce and distribute watches for DIESEL and DKNY.
• Fossil launches a line of optical frames through an agreement with Safilo, one of the world’s leading eyewear manufacturers.

2000
• Fossil launches an extensive collection of clothing and denim sold exclusively in FOSSIL clothing stores and on fossil.com.
• Fossil opens stores in UK, Germany and Singapore.
• Fossil introduces jewelry in Germany.

2001
• Fossil and world-renowned designer Philippe Starck announces a licensing agreement to develop, produce, and distribute a signature line of watches.
• Fossil acquires the Swiss brand ZODIAC®.
• Fossil develops a proprietary color-changing technology for watch dials called Kaleido®, now under Fossil’s Big Tic line.
• Fossil, Inc. enters into a worldwide watch licensing agreement with Burberry.

2002
• Fossil, Inc. consolidates its North America distribution into a 500,000 square foot state-of-the-art distribution center in Dallas, TX.
• Fossil, Inc. acquires Swiss distribution and retail companies in Basel, Switzerland
• Fossil opens its first retail store in Australia.
• Fossil reaches an agreement for the worldwide, exclusive right to design, manufacture, market and distribute a line of EMPORIO ARMANI jewelry.

2004
• Fossil, Inc. acquires MICHELE watches.
• Michael Kors announces a partnership with Fossil, Inc. for men and women’s timepieces.
• Fossil, Inc. announces a partnership with Marc Jacobs for men and women’s timepieces.
• Fossil, Inc. enters a worldwide watch licensing agreement with ADIDAS.

2005
Fossil, Inc. enters a new worldwide licensing agreement with DIESEL for jewelry.

2006
• Fossil publishes “Tinspiration,” a retrospective design book showcasing popular tin designs from years past.
• Fossil opens its first retail store in Austria.

2007
• Fossil launches jewelry in the U.S.
• Fossil launches first e-commerce site outside the U.S. in Germany.

2008
• Fossil exhibits “Fossil Vintage-ology”, a show that explores the evolution of the brand, its lineage, and its exclusive communication in the distinctive Modern Vintage visual language at the Eisner-American Museum of Advertising and Design in Milwaukee, WI.
• Fossil launches its men’s spring shoe collection at the WSA Show™ (World Shoe Association Show) in Las Vegas, Nevada.
• Fossil launches three new e-commerce sites in Australia, Singapore, and U.K.
• Fossil, Inc. announces a licensing agreement with DKNY jewelry for select international markets.
• Fossil launches its women’s fall shoe collection at the FFANY Show™ (Fashion Footwear Association of New York) at the Fossil New York Showroom.
• Fossil is granted a worldwide watch license for the A/X brand.

2009
Fossil celebrates its 25th Anniversary with the re-issue of its most iconic watches.

2010
Fossil opens its first clothing stores outside the U.S. in Germany and U.K.

2011
• Fossil announces license agreement for MICHAEL KORS jewelry.
• Fossil changes its official brand tagline to “Long Live Vintage.”
• Fossil signs global licensing agreement with Karl Lagerfeld.
• Fossil, Inc. consolidates its headquarters into one campus, Fossil Central Station, in Richardson, Texas outside of Dallas.

2012
Fossil acquires Skagen Designs.