| Zara
stores throughout the world are always defined by their prime location, a
carefully considered architectural approach and interiors designed to link
their image to the most up-to -the minute fashion. The goal is for customers to
experience a communion with fashion in the most comfortable way possible.
Zara selects the best commercial sites in each city, always located on the most
outstanding areas of the main shopping districts. Unique buildings are often
chosen and Zara architectural studio works on their refurbishment and
adaptation.
Shop windows, designed by a specialized team, are a powerful communication tool
through which Zara presents to the public the most outstanding pieces of its
collection. The image of the shop windows is renewed with each campaign and
products on display are constantly adapted to the fashion for sale within the
store, reflecting the evolution of the trends through out each season.
The interior design of the stores is conceived to give maximum prominence to the
fashion on display. The space layout, the lighting, the furniture and the
materials used are carefully conceived to offer the greatest freedom to the
customers while they discover the latest trends in fashion. All the elements
featured in the stores are designed by Zara’s decoration teams.
Within their stores there are differentiated spaces devoted to each of the
product lines on offer for their customers. In each department - woman’s wear,
men’s wear, children’s wear - the products are placed together according to
their style, creating a wide spectrum that covers from classical to casual,
from basic pieces to those with a stronger fashion component. Apart from the
wide range of clothing; all lines include a large spectrum of accessories and
shoes, as well as cosmetics and beauty products.
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