Design and fashion

The success of Zara's collections lies in the ability to recognize and assimilate the continuous changes in fashion, constantly designing new models that respond to customer Desires.

Zara uses its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores in the shortest possible time.

The models for each season –over 30,000 last year- are developed in their entirety by the creative teams.

Over 300 designers -200 for Zara alone- take their main inspiration from both the prevailing trends in the fashion market and the customers themselves, through information received from the stores.