Uli Becker, President, Reebok Brand
Uli Becker is president of Reebok International Ltd. Appointed to this position in March 2008; he is responsible for the Reebok brand's business around the world, and reports directly to Herbert Hainer, Chairman and CEO of the adidas Group.
From May 2006 until March 2008, Uli was chief marketing officer for the Reebok brand. In this position, Uli oversaw the Reebok Global Marketing group, which includes product, sports and entertainment marketing, brand marketing and public relations.
Prior to his role as CMO, Uli was the head of global brand marketing for the adidas brand and served as managing director of adidas International B.V. in Amsterdam. At adidas, Uli was responsible for global advertising, media, e-marketing, marketing communications, public relations and research. Under Uli's leadership, adidas became one of the most awarded brands in the creative world. In 2004, adidas launched its new brand thought and attitude, Impossible is nothing, which was met with both consumer and critical acclaim around the globe.
In 2001, Uli was asked to pioneer the adidas Sport style division, based in Portland, OR. In 2002, he returned to Europe to take on the role of head of global brand marketing. From 1998 to 2001, Uli served as head of communications for adidas Germany, overseeing advertising, public relations, marketing communications and retail strategy for the brand.
Uli began his career at ADIDAS in 1990. Early in his career he held various marketing, product and business development roles.
David Baxter, President, Sports Licensed Division
As president of the adidas Group's Sports Licensed Division (formerly OnField), David Baxter is responsible for overseeing all of Reebok's sports licensed products and partnerships with the National Football League and National Hockey League, and adidas' partnerships with the National Basketball Association, Women's National Basketball Association and National Basketball Development League. Under David's leadership, SLD leverages these League partnerships to significantly enhance both brands and increase their visibility, one of the company's strategic priorities. He reports to both the President of Reebok and CEO of adidas.
David joined Reebok in March 2001 as senior vice president and chief operating officer of OnField. Promoted to president of OnField in October 2002, David assumed additional responsibility for leading the development and implementation of strategies to achieve brand and financial objectives for Reebok's Sports Licensed Division. With the merger of Reebok's two apparel groups, OnField and Reebok Apparel, in October 2003, David was named to the position of president of Reebok Apparel. Following the acquisition of Reebok by adidas, David was promoted to his current position in February 2006.
David has extensive sporting goods and apparel industry experience. Prior to joining Reebok, he served as president of Logo Athletic. He joined Logo Athletic in 1998 as senior vice president of Sales and Marketing, after serving as director of apparel sales for national accounts for adidas America from 1995-1998.
David began his career in 1982 as a clerk and store manager for Hibbett Sporting Goods. He went on to gain considerable industry experience as buyer for Sports a Foot (1990 - 1992) and then as buyer and divisional merchandise manager of apparel for Sports and Recreation (1992 - 1995), both of Florida.
David has twice been selected to Sports Business Journal's annual "Forty under 40" list, which recognizes the most influential executives in the sports industry under the age of 40. A four-year track athlete in college, David enjoys all sports and fitness. A native of Chicago, he currently resides in Boston.
Jim Gabel, President, Reebok North America
Jim Gabel is President, Reebok North America, the brand's largest business unit. Appointed to this position in March 2008, Jim is responsible for all of the region's brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores. He reports directly to the President and CEO of Reebok International Ltd.
Prior to joining Reebok, Jim was Senior Vice President, adidas America, where he was responsible for all brand operations for adidas and Taylor Made-adidas Golf in Canada and for directing the two largest sales accounts teams within the U.S.
Prior to this role, Jim was President, adidas Canada Ltd. where he led the Canadian operation to four years of double digit gains. Under his direction, adidas Canada's profits and annual revenues rose considerably. Jim joined adidas in 2001 as Vice President, Sales & Marketing, and adidas Canada.
Before joining the adidas Group, Jim held senior level positions at Champion Canada and Mizuno Canada.
Jim is a graduate of Wilfrid Laurier University in Waterloo, Ontario. He currently resides in the Boston area with his wife and three children.
Bill Holmes, Head of Human Resources, Reebok Brand
Bill Holmes is Head of Human Resources for the Reebok brand worldwide. Appointed to this position in January 2006, Bill is responsible for Human Resources support for the Reebok organization as well as aligning the HR management practices with the strategic direction of the company. Among his responsibilities are talent management, organizational development, talent acquisition and employee relations. Bill reports to Uli Becker, President and CEO of Reebok International Ltd, and Matthias Malessa, Chief Human Resources Officer for the adidas Group.
Since joining Reebok in 1994, Bill has held a variety of Human Resources positions across all business functions and divisions, including Reebok, Rockport, Greg Norman Collection, and the Sports Licensed Division (NFL, NBA, NHL and NCAA). He brings to his role a strong understanding of the Reebok business and a passion for the consumer goods industry.
Bill earned a B.A. from Tufts University. He and his wife, Mary, live in Hyde Park, MA with their three children.
Katrin Ley is Head of Brand Strategy, Business Development and Women's Sport Business Unit
Katrin is responsible for developing the brand strategy and process that delivers against Reebok's mission and vision. She and her team oversee the areas of Strategic Planning, Consumer Insights and Licensing. Katrin also is in charge of the Business Unit Women's Sport, driving the brand's Women's Sport business across product, brand marketing and the regions. Katrin reports directly to Reebok's President and CEO.
Katrin joined Reebok from the Boston Consulting Group (BCG) in 2007, where she led the adidas and Reebok integration effort as Project Manager. Katrin joined BCG in 2000 and prior to BCG she held roles at BMW Group, Daimler Chrysler and L'Oreal. In addition to working in both Germany and the U.S., Katrin has also worked in international capacities in France, Sweden and Argentina.
A native of Germany, she currently resides in Massachusetts.
Charlie Maurath , Head of Latin America
As Head of Latin America, Charlie Maurath has overall responsibility for the adidas and Reebok subsidiaries and distributors in Latin America.
Charlie has oversight for Latin America's strategies and objectives to ensure long-term productivity, profitability and growth in each market in Latin America. Charlie was appointed to this position in November 2003 and added the Reebok business to his role in January 2009.
Charlie first joined adidas in 1990 and in that time has held various roles with increasing responsibility. From 1990 to 1994, Charlie served as Area Manager for Scandinavia and Latin America; from1994 to 1999, he was based in Bangkok as Managing Director for adidas Thailand; in 1999 he moved to Stockholm where he held the position of Managing Director, Sweden and transitioned to the role of Head of Area Nordic in 2000, a position he held until 2003.
Prior to joining adidas, Charlie held positions with Eastman Kodak and Korf Stahl.
Charlie has a degree in Business Economics from Fachhochschule fuer Wirtschaft, Pforzheim in Germany.
David Mischler, Head of Reebok Asia Pacific
As head of Reebok Asia Pacific, David Mischler is responsible for the business management of Reebok's Asia Pacific businesses including sales, operations, marketing and retail in the countries in the Asia Pacific geographic region including Japan, Korea, India, China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Philippines, Indonesia, Australia, New Zealand and South Africa. David was appointed to this position in February, 2007.
Prior to his appointment, David served as vice president, RIL Supply Chain, where he was responsible for overseeing forecasting, logistics, customs, inventory management and distribution for all RIL divisions including Reebok, Rockport, The Hockey Company and Greg Norman Collection. Appointed to this position in 2003, David managed an OPEX responsibility of approximately $75 million and was accountable for 12 direct reports and approximately 1,300 total full-time employees.
David joined Reebok in 1986 after graduating from Westfield State College with a degree in business management and accounting. He spent the first seven years of his career in the accounting/finance area working in a variety of positions that culminated in his position as director of finance, RTFE in Hong Kong.
The next 10 years of David's career involved a transition to the world of product creation, first with responsibility for product costing, materials development, and lab management, culminating in a four-year assignment in Asia as director of materials in Pusan, South Korea and then as country manager of Thailand.
In 2001, Dave returned to the U.S. and was promoted to the position of vice president, footwear product development. His accountabilities included managing the development and engineering function for the entire Reebok footwear line as well as the research and technical teams. During this time, Reebok launched the successful Rbk division, including the successful "Above The Rim" basketball line, the "Premier" performance running line, and grew their Classics business more than 25%.
David currently resides in Hong Kong with his wife and three children.
Matt O'Toole, Chief Marketing Officer, Reebok Brand
Matt O'Toole is chief marketing officer for the Reebok brand. Appointed to this position in March 2008, Matt oversees the Reebok Global Marketing group, which includes global product, brand marketing and sports and trend marketing. In addition, Matt oversees the Reebok-CCM Hockey business. He reports directly to the President and CEO of Reebok International Ltd.
Prior to assuming his current role, Matt was president of Reebok North America, the brand's largest business unit. He was responsible for all of the region's brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores.
Matt has a long and successful track record in the sports industry. Before coming to Reebok's Canton headquarters as president of Reebok North America, he was president and CEO of Reebok-CCM Hockey (formerly The Hockey Company) and Reebok Canada. At Reebok-CCM, he was responsible for creating the industry's market leader through creative marketing, innovative products, strong customer relationships, and an unparalleled partnership with the National Hockey League and hockey's top players. As president of Reebok Canada, Matt was responsible for the management of the Reebok brand's business in Canada.
In June 2004, Reebok International acquired The Hockey Company for $330 million and soon after, under Matt's direction, launched a new line of innovative hockey products under the Rbk brand name. In 2005, Reebok Canada and The Hockey Company were integrated and Matt was chosen to head the combined company. In 2007, The Hockey Company became Reebok-CCM Hockey. Today, ninety-nine percent of all NHL players use at least one piece of Reebok-CCM Hockey equipment.
Matt is a 25-year veteran of the sporting goods industry. Prior to joining The Hockey Company, he served as vice-president of worldwide marketing and sales for the Tommy Armour / Odyssey Golf Company, a division of US Industries. Previously, Matt spent ten years in marketing and sales management at Wilson Sporting Goods Company.
John Warren, Chief Financial Officer and General Manager, Sports Licensed Division
John Warren serves as Chief Financial Officer for the Reebok brand overseeing all financial operations for the Reebok brand worldwide. John was re-appointed to this position in March of 2009. John also holds the position of General Manager for the Sports Licensed Division (SLD). In this role, he oversees the day-to-day operations of SLD.
John brings more than 20 years of proven success across a wide range of disciplines including finance, operations, sourcing, strategic planning, external reporting, and mergers, licensing and acquisitions. He brings valuable public accounting and global industry experience to Reebok.
John originally held the CFO position for Reebok from 1998 to 2006 and also served as General Manager for Reebok Latin America from 2003 to 2005. Following the acquisition of Reebok by adidas, John transitioned to the role of Chief Operating Officer for the Sports Licensed Division. As Chief Operating Officer, he worked to leverage Reebok and adidas' league relationships with the NFL, NHL and NBA.
Prior to joining the Reebok brand, John spent three years at The Rockport Company, Inc., where he served as the Vice President of Finance and Corporate Controller. At Rockport, John was responsible for all financial matters including all strategic and business planning, financial reporting and business operations.
Before his tenure at Rockport, John was the Chief Financial Officer for Matrix Technologies Corporation, a privately held manufacturer of liquid handling instruments for the medical industry. As CFO, he managed all financial and administrative matters for the corporation. In addition, John was responsible for banking and investor relations, foreign exchange risk management, cash management, tax reporting, human resources, and customer service and facility management. He served on the company's Board of Directors until its sale in 1999.
John began his career at Ernst and Young, serving as Senior Manager during his 10-year tenure. As a member of the Entrepreneurial Services Group, John specialized in serving privately held and emerging businesses. His experiences include SEC reporting and filing requirements, public equity offerings, financial modeling and acquisition due diligence.
John is a cum laude graduate of Boston College, where he received his B.S. in Accounting in 1982.
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