About the BrandHistoryLeadershipVision and MissionPosition Purpose & TerritoryCorporate Social Responsibility

Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.

Reebok's history of innovation and conscientiousness guides them when creating policies, programs and partnerships. Grounded in their brand values, they believe that they have the opportunity to achieve their full potential as a corporate citizen while striving to meet the expectations of their employees, stakeholders and consumers.

In all facets of corporate responsibility, they are committed to a responsive process of continual re-evaluation and improvement that allows them to adapt to changing circumstances.

Reebok's Corporate Citizenship platform is activated through Reebok4Real

The Reebok 4 Real Human Rights Student Advocate Program is the extension of Reebok's history of commitment to Human Rights and is designed to inspire the activists of the future.

The program's mission is to educate students to become knowledgeable human rights advocates and empowered members of their community.

The program partners high school students and Reebok employees to help make a difference in the world. In addition to learning about human rights issues, an important goal of the program is to help students gain important skills necessary to succeed in their future lives as contributing members of the community and the business world.

The Reebok Foundation was formed in 1986 to focus and expand on Reebok's commitment to socially responsible action. They have worked with more than 500 non-profit organizations.

As a crucial component of Reebok's Global Corporate Citizenship Platform, the Reebok Foundation focuses its philanthropy in communities where Reebok's offices are located. The Foundation strives to promote social and economic equality by funding non-profit organizations delivering programs aimed at inner-city youth and underserved groups to empower youth to fulfil their potential - programs that provide youth with the tools they need to lead healthy, happy and actives lives.

Reebok also encourages its U.S. employees to make charitable contributions through the Foundation's Matching Gift Program, which doubles employees' charitable gifts up to $1,500 per employee per year.

Community relations

Reebok has always understood that they have an obligation to be a responsible corporate citizen in the communities in which they live and work. And as stated in their Brand Purpose, they are committed to empowering global youth to fulfill their potential. It is in this spirit that they have created a new community relations program designed to recognize and thank individuals who make a positive difference in the lives of young people, either through their chosen professions or volunteer activities. 

The "Reebok Recognition Program," which kicked off on October 15th, 2007 invites select groups of individuals who work with youth in Massachusetts to visit Reebok World Headquarters for one week to shop at the corporate store and enjoy a 50% discount.

To find out more about this program, please email:

Through Reach, the Reebok Employee Charitable program, the brand is committed to empowering and encouraging Reebok employees to get involved and make a positive difference in their communities. Through modest financial Reach grants made available to Reebok's full time employees for qualified non-profit organizations (restrictions apply), the company invites its employees to "reach" beyond their own personal means to support a cause that is important to them and their family.

Employees based in the U.S. may also apply for Reebok product donations to be used for auctions or raffles held during fundraising events for qualified non-profit organizations.

The 500,000 square foot Reebok world headquarters facility, located in Canton, Massachusetts, incorporates many energy efficient systems. This facility was completed in 1999 and takes advantage of energy consumption reduction technologies in the lighting, heating and cooling systems. Additional energy reduction steps have been taken since its completion. Efficient use of energy resources reduces their costs and respects the needs of future generations. In 2003-2004 at Reebok's World Headquarters and its Distribution Centers energy efficient equipment upgrades to the heating and cooling systems and lighting fixtures saved nearly 2M kWh and $200,000 annually. Reebok has also installed environmentally friendly carpeting, which was manufactured at sites using solar power.