PEPE JEANS LONDON'S RUBY & NEW BROOKE REDEFINE WOMENS DENIM TRENDS

Fuelled by a passion for innovative cutting techniques and armed with an eye for sexy silhouettes Pepe Jeans London continues to set the pace for women's denim trends. Pepe Jeans London's reputation as the hottest denim brand on the planet is underlined for Autumn '12 with two of their latest block-rocking jeans styles, Ruby and New Brooke.

PEPE JEANS LONDON-AUTUMN WINTER 2011 MAINLINE CAMPAIGN

Pepe Jeans London introduces its rock'n'roll family for Autumn 2011.
International denim brand Pepe Jeans London underlines its rock'n'roll credentials for Autumn 2011 with a new fly-on-the-wall ad campaign offering an access-all-areas glimpse into the secret life of a fabled rock band. The campaign's fictional storyboard follows the bohemian and sometimes hedonistic exploits of an imagined gang of widely adored minstrels and their rag-tag assortment of friends, family and followers. Shot against the aristocratic backdrop of Edwardian country house Sennowe Park in the heart of Norfolk, England, the campaign's storyboard captures the wild-child essence of 1970s rock'n'roll folklore and repaints that world of beauty and youth, glamour and excess with a contemporary brush.

PEPE JEANS LONDON AW11 MENSWEAR

Pepe Jeans London takes a fresh look at the vintage archives for its Autumn Winter menswear collection. Archive-informed clothing and an appetite for vintage nostalgia help define Pepe Jeans London's Autumn 2011 menswear collection. The men's trend-telescope has rarely been trained so intently on early 20th Century clothing. From rugged turn-of-the-century looks more commonly associated with the birth of the industrial age and pioneers of the Great Outdoors to the 1950s collegiate styles which helped define the modern preppy aesthetic, Pepe Jeans presents a series of clearly segmented trend stories which are as dependable and iconic today as the first time they were worn.

• Collegiate
• Active Fashion
• Portobello
• Urban Fashion
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• Khaki 309
• Heritage by Pepe Jeans London
• Classic

PEPE JEANS LONDON AW11 WOMENSWEAR
From runway-led looks to city-chic trends Pepe Jeans London lights the Autumn 2011 fashion fuse with its most directional collection yet. Divided into three main themes, the new collection takes a modern look at four archive-inspired trends from the flamboyant 1970s through to the minimalist 1990s.

• Modern Heritage
• English Weekend
• Bohemian Deluxe
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