About the BrandOverviewHistoryDesign CollectionsLatest Collections

Overview

  • Established in 1884, Jaeger is a global luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories.
  • Harold Tillman, Jaeger and British Fashion Council Chairman, acquired the label in 2003, and appointed Belinda Earl, the former Chief Executive of Debenhams plc, as Group Chief Executive in September 2004.
  • Stuart Stockdale, Jaeger's Design Director, joined the brand in 2008 and is responsible for all elements of Jaeger's design direction.
  • The Jaeger London womenswear collection launched in Autumn/Winter 2005. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the international stage.
  • Jaeger continues to invest in its aspirational advertising campaigns featuring fashion’s top models including: Abbey Lee, Imogen Morris-Clarke, Lara Stone, Angela Lindvall, Freja Beha Erichsen, Alana Zimmer, Behati Prinsloo, Kiera Gormley, Rosie Huntington-Whiteley, Jade Parfitt, Erin O'Connor, Laura Bailey, Ollie Edwards, Sean O’Pry, Jon Kortajarena, Mat Gordon, Will Chalker, Jamie Strachan, James Rousseau, Danny Beauchamp, Conrad Matschke and Fenton Bailey.
  • Jaeger's covetable accessories collection continues to develop and expand. The brand launched its first 'It bag' in Spring/Summer 2006, with strong year-on-year sales increases, followed by the launch of men's bags in Autumn/Winter 2009.
  • In 2009 Jaeger celebrated 125 years as an iconic fashion house. To commemorate, the brand honoured its heritage with the launch of the 125 Limited Edition collection featuring unique pieces inspired by original 1960s Jaeger designs. Jaeger also published 'Jaeger 125', the first official book devoted to Jaeger, past and present, written by fashion curators Amy de la Haye and Judith Clark from London College of Fashion.
  • Following the success of the 125 Limited Edition collection, the range has continued under the brand name Jaeger by Jaeger, launched in Spring/Summer 2010. The Jaeger by Jaeger collection features iconic pieces from Jaeger's archive; re-interpreted and updated with exquisite detailing. Jaeger by Jaeger is a limited edition and timeless collection synonymous with excellence, luxury and Jaeger's sartorial distinction. The Jaeger by Jaeger logo incorporates Jaeger's 'straw' logo, established in 1935, which signifies Jaeger's heritage of noble fibres and fine yarns.
  • Since 2005, Jaeger has focused on UK brand expansion, including its return to Harrods and Selfridges (the brand became the first retailer to operate independently within Selfridges in the 1930s). Jaeger has 46 premium UK freestanding stores, including the recently opened Jaeger London branded concept stores location in prime London locations, and significant shop-in-shop presence in Harrods, Selfridges, Harvey Nichols, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is available in Asia, Australia, Europe, the Middle East and North & South America, with shop-in-shops in Galeries Lafayette, France; Coin, Italy; Illums, Copenhagen; Harvey Nichols, Hong Kong and Saudi Arabia; Nordstrom, USA and Ogilvy, Canada. Significant investment continues to be made in Jaeger’s existing retail portfolio and the majority of Jaeger stores are new or completely modernised.
  • Boutique by Jaeger, the dazzling collection for the fashion-fervent girl, launched in Autumn/Winter 2010. The exhilarating new line, sold in 18 Jaeger stores including www.boutiquebyjaeger.co.uk, boasts the quality, attention to detail, and eclectic style for which the 126-year-old label is justly renowned, while inviting a whole new generation to fall in love with Jaeger.
  • Jaeger’s virtual flagship, www.jaeger.co.uk, is the brand's second largest store, shipping to 29 countries including the United States of America and selected markets within the European Union.

For further information please contact the Jaeger Press Office on 020 7979 1134.