Design Collections

Stuart Stockdale, Jaeger's Design Director, joined the brand in 2008 and is responsible for all elements of Jaeger's design direction.

The Jaeger London women's wear collection was launched in Autumn/Winter 2005. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the international stage.

Jaeger's covetable accessories collection continues to develop and expand. The brand launched its first 'It bag' in Spring/Summer 2006, with strong year-on-year sales increases, followed by the launch of men's bags in Autumn/Winter 2009.

In 2009 Jaeger celebrated 125 years as an iconic fashion house. To commemorate, the brand honoured its heritage with the launch of the 125 Limited Edition collection featuring unique pieces inspired by original 1960s Jaeger designs. Jaeger also published 'Jaeger 125', the first official book devoted to Jaeger, past and present, written by fashion curators Amy de la Haye and Judith Clark from London College of Fashion.

Following the success of the 125 Limited Edition collections, the range has continued under the brand name Jaeger by Jaeger, launched in Spring/Summer 2010. The Jaeger by Jaeger collection features iconic pieces from Jaeger's archive; re-interpreted and updated with exquisite detailing. Jaeger by Jaeger is a limited edition and timeless collection synonymous with excellence, luxury and Jaeger's sartorial distinction.

In Autumn/Winter 2010, Jaeger launched Boutique by Jaeger, its dazzling new collection for the fashion-fervent girl. Sold in 18 Jaeger stores including www.boutiquebyjaeger.co.uk, this exhilarating new line boasts the quality, attention to detail, and eclectic style for which the 126-year-old company is justly renowned, while inviting a whole new generation to fall in love with the label.