Last AW 2011-12 ADV Campaign is the one that most reflects GAS attitude:

"Be Yourself"

• It's simple: look for the clothes you like and buy what you need. Don't exaggerate. Don't imitate anyone else. You don't need to show off your clothes to be yourself. It's your personality, your lifestyle and your enthusiasms that determine your way of dressing – which is always changing.
• GAS is exactly this – what you need at the right time, the essential that becomes style, not the opposite.
• The GAS password re-emerges: Simplicity understood as attitude that takes the form of an evolved basic that, together with Denim, the beating heart of the brand’s collections is both contemporary and evergreen, and is able.
• To innovate without losing touch with its roots.
• Simplicity that can be found in the protagonists of the campaign, chosen for their healthy, natural, spontaneous looks, perfect to embody the brand’s founding values.
• The result is a product campaign that reinforces the GAS brand’s personality and strongly underscores its style and identity.