ESSENSUAL: is the key word that summarises the evolution of our brand philosophy. Essensual combines the concepts of essentiality and sensuality, adding passion, warmth and an international flavour to the original GAS values: positivity, freshness, authenticity. THE GAS LOGO: The GAS logo originated from something that Claudio Grotto experienced first hand during a trip to South Africa. In Cape Town, where the Indian Ocean meets the Atlantic, he saw two rainbows forming in the aftermath of a storm. The sight of this natural phenomenon and its immense energy led to the GAS symbol that reflects all the basic values of the brand: positivity, freshness and authenticity. The "double rainbow brand" still marks out GAS and its collections.