The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.

Y-3

The Y Stands for Yohji Yamamoto, the 3 represents Adidas’s three signature stripes and the – sign signifies the bond shared between the two.

October 2002 saw the birth of a new cooperation in sports and fashion with the launch of the spring summer 2003.Y-3 men’s and women’s collection. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand Adidas has revolutionized the industry and created a new category within fashion, Addidas represents sports, Yohji Yamamoto represents design both symbolize true craftsmanship and together they have developed the future of sportswear, with an emphasis on form and movement, Yohji Yamamotos signature design aesthetic is combined with traditional Japanese tailoring. 

While a utilitarian inspiration is evident throughout each collection, Y-3 possesses a technical feel on unexpected silhouettes to provide contemporary sportswear with a unique look. In 2009, Y-3 is celebrating 60 years of iconic three stripes.

This season, Yohji Yamamotos and Adidas explore a more masculine approach to the themes of movement and expression. Inspired by the uniform silhouettes, Militarism and Japanese tailoring. 

This season aesthetic emphasize precise proportions, fine details and the contrast of luxe winter fabrics with sport functional elements.