The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally:football, running, training and basketball.

Following the core idea that still drives the brand to achieve he impossible and beyond the performance division has three major areas to focus,which includes the major featured projects like Chelsea FC,Brotherhood,Adidas by stella Mccartney,te famous F50i and the luxurious porsche design sport.

While catering to the sports world the performance division has made many successfull contributions to major some of the most admired sports of all the times like basketball,football,golf,tennis,runnning,adidas by stella mccartney,training and even more like yoga.

Adidas performance has even gone beyond when it comes to delivering quality to sports,other then the regular deliverables adidas has gone one step beyond and has introduced rabges of body are products,eyewear,and watches.

Helping the indivisuals by making their dreams personal,With mi adidas and mi coach adidas has regularly tried to make the design commmunication interactive.

The close association of adidas performance with sports icons from all over the world is an evident testimony of the extent to which the brand is worshiped by the living legends..........