USPA Properties, Inc. develops an annual advertising campaign and slogan for the U.S. POLO ASSN. brand, providing the consumer with a common and consistent message worldwide. In 2011, advertising went back to the roots of the brand and the authenticity of its merchandise; specifically, its deep connection to the sport of polo and its history.

This connection and relationship with the sport brought the company to an advertising campaign focused on the fact that, “Before Fashion, Polo was a sport.”