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Marimekko Corporation is a Finnish clothing and textile design company that has been in operation since 1951. Marimekko Corporation and its subsidiaries form a group that designs, sources, sells and markets clothing, bags and accessories, as well as home decor items ranging from textiles to tableware. In addition, the company produces printed fabrics in its own textile printing factory. The group sells products from 154 Marimekko retail stores, online store serving customers in 34 countries and wholesale channels in Finland and abroad. Marimekko’s employee force of around 450 people is female-dominated, having female share of 92 per cent.


Marimekko model

Marimekko provides long-lived products that can be passed on from one generation to the next which people will prefer to keep with them as against usual habit of throwing away. The company acquired a unique identity of its own owing to its unparalleled printed fabrics.

Sales & profitability

Marimekko’s sale revenue has grown at a CAGR of 6 per cent from 2016 to 2020. However, its profitability defines its success. For the same period Marimekko’s comparable operating profit has grown at a CAGR of 35 per cent from €6.1 million to €20.2 million.


Most of Marimekko’s income comprises wholesale and retail sales of products plus licensing. Marimekko reports its own ecommerce net sales as part of retail sales and sales through other online channels as part of wholesale sales.